Monthly Archives: April 2005

New Orleans Saints Launch TV Campaign; Ads to Air on ESPN Network

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(New Orleans, LA April 21, 2005)- The New Orleans Saints announced today that the Saints’ 2005 television advertising campaign will break locally in New Orleans on all local networks, as well as ESPN and ESPN2, for the NFL draft this weekend (April 23-24).

The 2005 Saints advertising television campaign, created in conjunction with Peter A. Mayer Advertising Inc. in New Orleans, celebrates the loyalty of Saints fans in New Orleans and the Gulf South throughout the 39-year history of the team.

“The loyalty of Saints fans over the years is one of the great stories in sports,” said Saints Executive Vice President of Administration Arnold D. Fielkow. “Our new television advertising campaign celebrates the legacy of our great fans and we are excited to kick things off during draft weekend.”

The underlying theme for the 2005 Saints advertising campaign is “You Gotta Have Faith” and will include two different television spots highlighting this message (the first to break this weekend). The first of these two spots shows bumper stickers from the team’s 39-year history and will take the team down memory lane with slogans such as “The Saints Come Marching In,” “Sockit to ´em Saints,” “Faith, Hope and Bum,” “Cha-Ching” and “Bless You Boys.” The commercial ends with a bumper sticker that reads “You Gotta Have Faith.”

“The bumper sticker spot takes a nostalgic look back at the history of the Saints using vintage bumper stickers and old slogans,” said Josh Mayer, Creative Director for Peter A. Mayer. “It pays tribute to the perseverance and continuous support of Saints fans over the last 39 years.”

The second television spot, set to come out next month, will convey the same message through a humorous scenario.

Peter A. Mayer Advertising Inc. and the Saints have won several national awards for past advertising collaborations, including the 2004 National Sports Forum ADchievement Award for Best TV Campaign. Peter A. Mayer Advertising Inc. is one of the largest full-service advertising, public relations and marketing agencies in the Gulf South, with a staff of over 110 professionals and annual billings of $70 million. Peter A. Mayer Advertising Inc. specializes in all areas of advertising, marketing, direct response, public relations and promotions.

Saints season tickets are on sale now at the Saints Ticket Office in Metairie (504-731-1700 or toll free 877-666-1700), the Superdome ticket office, and through the Saints’ website at www.NewOrleansSaints.com. Also, fans across the Gulf South can purchase tickets locally by calling the Saints’ offices in Baton Rouge (225-927-8626), Mississippi Gulf Coast (228-863-9555) and Mobile, (251-479-2327).

Peter Mayer Receives Regional Addys Recognition and Sweeps New Orleans Ad Club’s Addy Awards

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(New Orleans, LA -April 13, 2005) Peter A. Mayer Advertising recently was recognized with a score of regional and local Addys during the annual competition for the best in advertising.

At the New Orleans Advertising Club’s 2004-2005 Annual Addy Awards, held Friday, March 11, the agency won a total of 76 Addys, taking home nearly twice as many awards as its closest competitor. The agency was also the recipient of a Best of Show award for its Elmer’s Candies multimedia campaign. In addition, in the regional Addy competition (7th District), Peter A. Mayer Advertising garnered a total of 14 awards, a record for the agency.

In the New Orleans competition, the agency took home 30 Gold awards and 46 Silver awards for various clients across several mediums. “It’s great to have such a strong showing, year after year, on our home turf, but what we are most proud of is recognition regionally as one the top creative agencies in terms of district awards,” said Mark Mayer, agency President. “Also impressive is that we were recognized for not one client, but for work we do for many clients across a variety of media including television, print, radio, outdoor and Internet.”

Awards in the local Gold category were bestowed upon Peter A. Mayer Advertising for CenturyTel, Elmer Candy Corporation, Community Coffee Company, Dr. G.H. Tichenor Antiseptic Co., Audubon Nature Institute, New Orleans Jazz Orchestra, Louisiana Office of Tourism, as well as its agency brochure, Born in New Orleans, the agency’s annual 4th of July poster and annual holiday card.

The regional Golds were for entries for Louisiana Office of Tourism (three awards) and for the agency’s Born in New Orleans self-promotion brochure (two awards). The 7th district is made up of 20 local Ad Club federations across Louisiana, Alabama, Mississippi, Georgia, and Tennessee.

Peter A. Mayer Advertising Inc. was founded in 1967 with three employees and $200,000 in annual billings. Today it is one of the largest full-service advertising, public relations and marketing agencies in the Gulf South, with a staff of over 110 professionals and annual billings of $70 million. Peter A. Mayer Advertising specializes in all areas of advertising, marketing, direct response, public relations, public affairs, interactive and promotions. Its client list includes local, regional and national accounts.