Monthly Archives: October 2009

Peter Mayer to Utilize New Google Analytics Engagement Metrics

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We’re excited about several best-in-class features that Google recently added to their free Google Analytics tool. Notably, they have improved users’ abilities to create site goals and track progress against them. The tool has increased the number of goals allowed per profile, introduced tabbed goal sets for easy organization and developed two new engagement goals: time on site and pages per visit. The new goal types will allow us to more easily understand how our sites and their content are performing.

Peter Mayer uses Google Analytics for several of our clients that can’t support an enterprise-level solution. Google’s new engagement metrics will aid our site-optimization efforts by allowing us to provide clients with valuable information about the performance and functionality of their sites.

More info at: http://analytics.blogspot.com/.

Peter Mayer Launches New CenturyLink Brand

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When longtime client CenturyTel completed its merger with EMBARQ in July, it became the country’s fourth-largest telecom and retained Peter Mayer Advertising as its agency of record. Headquartered in Monroe, La., CenturyLink is a Fortune 200 company with a footprint spanning 33 states. The CenturyLink brand launch positions the combined companies as an industry-leading communications provider built on the premise that we’re all stronger when we’re connected. Brand launch tactics included television, online, direct mail, out-of-home, and retail. Customers can learn more about the brand launch at www.strongerconnected.com.

As part of the merger and brand launch, Peter Mayer helped CenturyTel and EMBARQ integrate their two websites, building a single resource for customers to shop, pay their bill and get support. Find CenturyLink on the web at www.centurylink.com.

Peter Mayer Launches New Piccadilly Website

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Peter Mayer has launched an all-new website for Piccadilly Restaurants, www.piccadilly.com. The website features online ordering for hassle-free holiday feasts and promotes Piccadilly’s wide variety of delicious menu options. Peter Mayer aided Piccadilly with website strategy, design, and animation while working with InteriorWebDesign and Vydata Systems on the back-end development.

With an improved location finder, customers will be able to easily save their closest or favorite location and get directions to Piccadilly restaurants across 14 states. Current promotions include $4.99 holiday meals and free entrées for kids after 4 p.m.

Visit the site today at www.piccadilly.com.

Peter A. Mayer Advertising Nominated by New Orleans CityBusiness as one of 2009′s Best Places to Work

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NEW ORLEANS—Peter A. Mayer Advertising has been recognized as one of the 2009 Best Places to Work by New Orleans CityBusiness. This year marks the fourth time in the last seven years the agency has made the list, with previous nominations in 2006, 2004 and 2003. Because of the nomination, the agency will be profiled in a special feature to be published in the newspaper’s December 14 issue.

New Orleans CityBusiness began the Best Places to Work list seven years ago in an effort to honor the city’s top 50 employers. Each year, nominations are split into two categories: large and small businesses. Peter A. Mayer Advertising is nominated in the large category. A nomination is based on what an organization delivers for its employees such as health benefits, average salary, paid vacation and personal time, as well as beneficial employee development programs.

“We are so proud to make CityBusiness‘ list of Best Places to Work again this year,” said Agency President Mark Mayer. “We strive to be the best place to work in New Orleans. This recognition tells us we’re on the right path.”

Peter A. Mayer Advertising, along with the other nominees, will be recognized at a special luncheon on December 11 at the Sheraton on Canal Street where New Orleans CityBusiness will also reveal the top three Best Places to Work in each category.

Peter A. Mayer Advertising Inc. was founded in 1967 with three employees and $200,000 in annual billings. Today, it is one of the largest full-service advertising, public relations and marketing agencies in the Gulf South, with a staff of more than 130 professionals and annual billings of more than $83 million. Peter A. Mayer Advertising specializes in all areas of advertising, marketing, direct response, interactive, public relations and promotions. Its client list includes local, regional and national accounts. Visit the Peter A. Mayer Advertising website at www.peteramayer.com and follow us on Twitter at twitter.com/peteramayer.