Peter Mayer’s Email Service Provider, Silverpop™, Celebrates 10 Years

This month marks a decade for Silverpop, Peter Mayer’s email and engagement marketing solutions provider. The multimillion-dollar corporation has expanded from its humble beginnings in an Atlanta apartment to offices across the globe.

Peter Mayer’s license as an agency reseller allows us to provide Silverpop’s top-tier, enterprise-level capabilities to our clients at a reduced rate. Recently, Silverpop introduced Send Time Optimization, which automatically delivers emails to individual recipients based on their past opening behavior. Silverpop also launched Share-to-Social, a feature that makes it easy for email recipients to post message content to social networking sites and allows marketers to track sharing activity.

Peter Mayer Wins Awards for Public Relations Work

NEW ORLEANS—Peter Mayer’s Public Relations department took home three awards at the Public Relations Society of America (PRSA), New Orleans Chapter’s annual awards ceremony. Two entries earned Certificates of Excellence and one earned the coveted Anvil Award–the Society’s highest distinction. The agency’s work was recognized for generating exposure in traditional and social media channels on behalf of three of its clients: the Fore!Kids Foundation, W Hotels of New Orleans and The National World War II Museum.

“While we are honored by the prestige these awards bestow, our core objective is to deliver results for our clients,” said Mark Mayer, agency President.

A list of the awards follows:

W HOTELS OF NEW ORLEANS
Analysis:
W Hotels of New Orleans sought to increase local traffic to the restaurants and bars of its local property
W French Quarter during Dirty Linen Night, an annual New Orleans gallery walk and arts event that draws thousands of tourists and locals downtown. The budget was limited.
Tactics:
Peter Mayer PR developed event promotions, including an art exhibit at W French Quarter by an environmental painter, to generate interest within W’s hip target market by focusing media outreach on short-deadline, high-impact news sources. The online event promotion would reach 20,000 people in order to generate 100 event attendees, 50 percent from arts audiences. A liquor company was invited to help sponsor the fun.
Results:
The exhibit was previewed by NOLA.com and the Nolafunguide.com e-newsletter, while local groups in the target demographic emailed their members, encouraging them to attend. Two hundred people, double the number predicted, showed up for the event. The result was a packed local party that LiveGreenNewOrleans.com said was “better attended” than other Royal Street openings. The Times-Picayune social photographer published two full-color photos from the event, and Peter Mayer won the Anvil Award in the Great Idea category for its creative and winning solutions.

2009 ZURICH CLASSIC OF NEW ORLEANS–EVERYONE PLAYS!
Analysis:
Peter Mayer PR managed media relations at the Zurich Classic for the Fore!Kids Foundation, a nonprofit organization that raises funds for children’s charities through the production of golf-related events. Several obstacles needed to be overcome, as the recession threatened to cut attendance. Meanwhile, the Classic coincided with Jazz Fest, the hugely popular New Orleans music and cultural festival. With internationally famous acts like Dave Matthews and Bon Jovi, how could a golf tournament compete?
Tactics:
The agency developed a list of potential story angles to be pitched before and during the Classic, covering not just golf but the event’s economic impact and the food and entertainment offered during the tournament. The emphasis was on fun, with sports forming the backdrop of a great day out. Peter Mayer PR coordinated an editorial board meeting with The Times-Picayune emphasizing the tournament’s appeal beyond golf enthusiasts, and a front-page feature by columnist Chris Rose, secured morning show interviews on each local station, and convinced news producers to include remote weather broadcasts from the Classic in addition to expected sports updates.
Results:
Total attendance at the event was 148,000–the highest figure since Katrina. Earned media public relations value of the Classic for both print ($480,730.02) and broadcast ($274,468.40) totaled $755,198.42. Peter Mayer PR received a Certificate of Excellence in the Special Events–Observances–Nonprofit Association category.

THE NATIONAL WW II MUSEUM
Analysis:
The Museum needed to reach younger and online audiences to alert them to the upcoming opening of three major new attractions includingBeyond All Boundaries, a 4D cinematic experience from Tom Hanks.
Tactics:
After analysis revealed an interest in both history and current events related to World War II, Peter Mayer PR developed a Twitter character named WWIIToday who focused on news of, and information about, the war both today and in history written in an engaging, lively style, while sticking to the maximum 140-character count Twitter dictates. Sponsored by the Museum, the site would regularly fold Museum news and events into its mix of history, video links and news items.
Results:
By becoming a micro-blog about all things WWII, WWIIToday attracted a large following, growing to 10,600 members by the time the attractions debuted November 6 and becoming the largest Louisiana cultural institution on Twitter, while helping generate 1,198,828 impressions through the new social medium for the Museum’s opening festivities. Peter Mayer PR received a Certificate of Excellence in the Social Media Campaign category.

Chartered in 1947, the Public Relations Society of America (PRSA) is the world’s largest and foremost organization of public relations professionals. PRSA provides professional development, sets standards of excellence and upholds principles of ethics for its members and, more broadly, the multibillion-dollar global public relations profession. PRSA also advocates for greater understanding and adoption of public relations services and acts as one of the industry’s leading voices on the important business and professional issues of the times.

Peter Mayer Advertising Inc. was founded in 1967 with three employees and $200,000 in annual billings. Today, it is one of the largest full-service advertising, public relations and marketing agencies in the Gulf South, with offices in New Orleans, Baton Rouge and Monroe, a staff of more than 130 professionals and annual billings of more than $83 million. Peter Mayer Advertising specializes in all areas of advertising, marketing, direct response, interactive, public relations and promotions. Its client list includes local, regional and national accounts. Follow us on Twitter.

Peter Mayer Hosts AIGA Board Members for Lunch

Peter Mayer designers and copywriters joined President Wes McWhorter and other board members of the American Institute of Graphic Arts (AIGA) New Orleans chapter for a lunch presentation yesterday at the agency.

AIGA member and Peter Mayer Senior Designer Tom Futrell talked about AIGA as an excellent resource for meeting other design professionals, but he is also using his membership to help others. Futrell is mentoring a local high school student through the organization’s “Create Don’t Hate” program. The program brings artistically talented youth from disadvantaged communities to the mentors’ places of work, where they are currently designing and developing billboards about tolerance. The program aims to help the students build confidence and inspiration and to expose them to the design profession.

For more information on AIGA New Orleans, please visit aiganeworleans.org/.

Peter Mayer Continues to Grow

Agency Announces 18 New Hires and Two Promotions

NEW ORLEANS—Peter Mayer continues its steady expansion with Agency President Mark Mayer announcing the hiring of 18 new employees and two key promotions that position Louisiana’s biggest ad agency for future growth. They are:

Keegan Brown–Associate Interactive Developer
Before joining the Agency’s Interactive department, Brown attended the University of Florida and received a Bachelor of Arts in Fine Arts with a concentration in Multimedia. Brown is from Santa Fe, NM, where he last worked as a Web designer for NetPros.

Jenny Carbonell–Graphic Artist
Carbonell recently joined Peter Mayer’s Creative team as a Graphic Artist. Upon graduating from the University of Georgia with an A.B.J. in Advertising and a minor in Sociology, Carbonell enrolled in the Creative Circus. She received a Certificate in Art Direction and, soon after, began freelancing in Atlanta.

Madeline Casey–Public Relations Junior Account Executive
Casey joins Peter Mayer’s Public Relations department as a Junior Account Executive. The Slidell native recently graduated from the Manship School of Mass Communication at Louisiana State University with an honors degree in Public Relations.

Allison Corbin–Art Director
Corbin joins the agency as an Art Director. Originally from Madison, AL, she graduated from the Art Institute of Atlanta. Prior to joining Peter Mayer, Corbin worked as an Art Director for Lewis Communications in Birmingham, AL.

Jason Corbin–Copywriter
Corbin joins Peter Mayer as a Copywriter. He received a bachelor’s degree from the University of Georgia and also attended the Creative Circus. Corbin’s past work experience is as a Copywriter at BOHAN Advertising in Nashville, TN.

Amarena Diaz–Associate Interactive Designer
Diaz joins the agency as an Associate Interactive Designer. She is originally from Atlanta where she attended the Creative Circus. She is also a Loyola University graduate. Before joining Peter Mayer, Diaz worked as a freelance Art Director for the organization 22squared in Atlanta, GA.

Catherine Freshley–Associate Interactive Strategist
Freshley first joined Peter Mayer as an Interactive Intern. After completing her two-month internship, the Portland, OR, native became an Associate Interactive Strategist. This past May, Freshley graduated summa cum laude from Tulane University with a Bachelor of Arts in Economics and English, and a minor in Business.

Terrence Glenn–Associate Interactive Creative Director
Glenn, a native of Detroit, joined Peter Mayer as an Associate Interactive Creative Director. He attended Wayne State University and concentrated in Fine Arts, with additional studies at The Center for Creative Studies and The University of Michigan. Before joining Peter Mayer, Glenn worked as Art Director for Draftfcb in Chicago, IL .

Jesse Gresham–Graphic Artist
Gresham has been recently recruited to the agency as a Graphic Artist. He is originally from West Monroe, LA. Gresham studied at Louisiana Tech, where he received a Bachelor of Fine Arts in Communication Design. Upon graduating he worked as a Graphic Artist at Emogen Marketing in Ruston, LA.

Robbie Herzig–Director of Strategic Planning
Herzig is a native of Ann Arbor, MI, where she attended The University of Michigan. Prior to New Orleans, Herzig worked in Vail, CO, as Director of Strategy at hawkeye, a full-service advertising agency based in Dallas, TX. Robbie holds an M.B.A. from Northwestern University’s Kellogg School of Management.

Jason Kimbell–Account Supervisor
Kimbell joined Peter Mayer Advertising in April as an Account Supervisor on the CenturyLink Account Service team. He joined the agency from Atlanta where he worked as an Account Supervisor at the Fletcher Martin agency. Jason is a graduate of the University of Alabama, with a bachelor’s degree in Communications.

Matthew Kyte–Interactive Developer
Freelance Web designer and developer Matthew Kyte recently joined Peter Mayer as a full-time Interactive Developer. Born in England, he is a native of Ilkley, West Yorkshire. Kyte received his undergraduate education from Bath Spa University, earning a Bachelor of Arts in Fine Art. He next attended The Slade School of Fine Art and received a Master of Fine Arts.

Barrett Macgowan–Assistant Traffic Coordinator
After a four-month internship, Peter Mayer hired Macgowan full-time to coordinate accounts including Fair Grounds Race Course, the New Orleans Tourism Marketing Corporation and the Louisiana Department of Tourism. The Covington native also works on the Whitney Bank account and special projects. He attended the University of Mississippi where he received a bachelor’s degree in Marketing.

Matthew Mistretta–Media Accounting Coordinator
Mistretta is the company’s new Media Accounting Coordinator. The New Orleans native graduated from Loyola University with a bachelor’s degree in Communications and Computer Information Systems. He has worked at FOX 8 and served as News Editor at ABC26. Before coming to Peter Mayer, Mistretta was an Account Executive at Citadel Broadcasting.

Jason Otis–Senior Interactive Writer
Otis joins Peter Mayer’s Interactive department as a Senior Interactive Writer. His hometown is New Orleans, but he went to Mississippi to pursue an education at Millsaps College. Before joining the agency, Otis worked as a Director of Creative Services at the NET COM Group.

Marcelle Robert–Associate Traffic Coordinator
Robert was born and raised in New Orleans and received a Bachelor of Science in Marketing from Louisiana State University. While at LSU, she interned at Peter Mayer’s Baton Rouge office. After graduation, Robert returned to the Crescent City when she was hired in August as an Associate Traffic Coordinator.

Julie Scott–Managing Director of Retail and Digital Marketing Julie is originally from New Orleans and received a Bachelor of Arts in Advertising from the University of Southern Mississippi. Julie rejoins Peter Mayer after six years in Chicago where she worked at Draftfcb, most recently serving as Management Director for the national Qwest account. At Peter Mayer, she joins the CenturyLink Account Service team. She has also led successful campaigns for a wide variety of clients including State Farm, Red Lobster, New Orleans Saints, Toyota and Delta Queen Steamboat Company.

Kelley Troia–General Manager Troia was recently hired as General Manager, a new position. She is originally from Saddle River, NJ, and attended college at American University and Western Maryland College. She joins the agency from Wal-Mart Inc., where she was Senior Director of Marketing Operations in Batesville, AR.

In addition to many new hires, Peter Mayer Advertising has recently announced the following two promotions:

Bryan Rice–Traffic Manager Bryan Rice has recently been promoted to Traffic Manager. From New Orleans, Rice received his education from Louisiana State University.

Paula Sibille–Managing Director Sibille was recently promoted to Managing Director of the CenturyLink account. She obtained a Bachelor of Arts at Louisiana State University and an M.B.A. from St. Martin’s University in Lacey, WA. She is originally from Oakdale, LA.

Peter Mayer was founded in 1967 with three employees and $200,000 in annual billings. Today, it is one of the largest full-service advertising, public relations and marketing agencies in the Gulf South, with a staff of more than 130 professionals and annual billings of more than $83 million. Peter Mayer specializes in all areas of advertising, marketing, direct response, interactive, public relations and promotions. Its client list includes local, regional and national accounts. Follow us on Twitter.

Peter A. Mayer Advertising Wishes Peter Mayer a Happy 80th

Peter A. Mayer Advertising employees took a few moments this afternoon to celebrate the 80th birthday of agency founder, Peter A. Mayer. Peter’s sons, President Mark A. Mayer and Executive Creative Director Josh A. Mayer, invited more than 140 staff members for spumoni and cookies from Angelo Brocato’s. The local Italian dessert shop has been a favorite of the Mayers for decades.

When the agency opened 42 years ago, it had just three employees and three accounts. Today, Peter A. Mayer Advertising is one of the largest full-service advertising, public relations and marketing agencies in the Gulf South, with annual billings of more than $85 million. Peter Mayer specializes in creating integrated marketing campaigns that achieve results for our clients – and in having a good time.

Peter Mayer Promotes Opening of National WWII Museum

Last week, The National World War II Museum opened three new venues in a blaze of power, pomp and poignancy as Hollywood celebrities including Tom Hanks, Patricia Clarkson and Mickey Rooney, as well as a flyover of military jets and a crowd of 4,000, saluted 350 WWII veterans assembled on the Museum’s parade grounds. As the Museum’s public relations agency of record, Peter Mayer executed and delivered results on all fronts, garnering the New Orleans institution national TV exposure with a Monday Night Football segment featuring Saints quarterback Drew Brees, a six-minute segment on NBC’s TODAY show with Tom Brokaw and Tom Hanks, more than 300 stories in the nation’s most important news markets and virtually nonstop coverage from regional and local TV outlets. The agency also worked closely with Museum staff to help produce four days of ceremonies, balls and concerts which drew 10,000 visitors from all across the United States to the Museum’s campus. The agency also initiated an award-winning (Public Relations Society of America Award of Excellence) social media campaign on Twitter.

The Museum’s new attractions include the Solomon Victory Theater, designed especially for Hanks’ new 4-D movie experience Beyond All Boundaries; the American Sector, a Chef John Besh restaurant; and the Stage Door Canteen, featuring a USO-themed performance called Let Freedom Swing saluting the music and popular culture of WWII. For additional information and opening event pictures, please visit the Museum’s website and Flickr page.