Peter Mayer Helps Piccadilly Launch New Campaign on Walmart.com

After a year of testing and monitoring Piccadilly’s online marketing campaign, Peter Mayer recommended that Piccadilly increase its online efforts in 2010. Looking for a potential advertising partnership, our online media team researched brands – such as AARP, AOL and Better Homes & Gardens – that are family-friendly and value-oriented like Piccadilly. We selected Walmart as the ideal partner because of its broad reach, similar value set, target audience and brand affinity.

Walmart.com allows a limited number of advertisers on their site, and each one is carefully selected. After a vetting process, Piccadilly became one of them. We have helped Piccadilly develop an efficient geo-targeted campaign that gives them exposure on Walmart.com’s homepage. Elsewhere on the site, various offers are served to consumers when they are most likely to respond to the particular messaging. The partnership will last at least through the first quarter of 2010 and possibly longer, depending on the results.

New Orleans Saints Are Super Bowl Bound

For the first time in franchise history, long-time Peter Mayer client the New Orleans Saints are the NFC champions and are heading to the Super Bowl in Miami on Feb. 7. After an electrifying win in front of 71,276 screaming fans – a record crowd – Coach Sean Payton said, “This is for everybody in this city. This stadium used to have holes in it and used to be wet. It’s not wet anymore. This is for the city of New Orleans.”

From your fans at Peter Mayer, congratulations; we couldn’t be more excited. Not only have we been cheering for the Saints for decades, but we have also produced award-winning campaigns for them. Check out some of our work for the team here.

Peter Mayer Donates to Relief Efforts in Haiti

As a New Orleans-based agency, Peter Mayer is familiar with disaster and understands that any contribution to the relief efforts in Haiti, regardless of size, is important and appreciated. We also know that recovering from a catastrophic disaster is a long process and we encourage continued support.

We have partnered with Stray Dog production company and One Vision International to help victims of the earthquakes in Haiti. One Vision International, a non-profit organization working in some of the most disadvantaged regions of the world, is sending relief teams to Haiti. Peter Mayer employees have donated much-needed first-aid supplies for the teams to take with them.

Peter Mayer’s Broadcast Buying Group Delivers at 99% Index

Peter Mayer’s 14-member media team has a strong track record of delivering impressive results for our clients. Our post-buy analysis for Q309 television and cable schedules proved another big score for the team. The agency’s broadcast buyers negotiated and purchased nearly 19,000 target rating points across multiple spot markets in the southeast U.S. and delivered at an average 99% index. (The standard accepted industry range is between 90% and 110% delivery, with a goal of 100%.) More important, we posted in every DMA we purchased for every one of our clients.

Ad Club of New Orleans Requests Contest Entries

The Ad Club of New Orleans has issued its Call for Entries for the 2009-2010 NOLA ADDY® Awards competition. The organization, celebrating its 100th anniversary this year, is one of the oldest active professional advertising clubs in the country.

The annual competition recognizes exceptional advertising created in the New Orleans metropolitan area. In addition to honoring advertising excellence in all media, this year’s NOLA ADDY® Awards will be a celebration of the milestone anniversary.

The NOLA ADDY® Awards gala is Feb. 27 at the Louisiana Superdome. For more information about submitting an entry, please visit NolaAddyAwards.com.

Peter Mayer’s New Year’s Resolution Is to Keep Growing

New Orleans – Gearing up for 2010, Peter Mayer, Louisiana’s largest advertising agency, proudly announces the following 16 promotions and two new hires:

Promotions

Gary Alipio transitioned from a Senior Copywriter to an Associate Creative Director. Alipio received his education from Louisiana State University with a Bachelor of Arts in Journalism.

Melissa Battle Avery has been promoted from a Senior Art Director to an Associate Creative Director. She holds a B.F.A. in Graphic Design from Louisiana State University.

Kristi Bucksbarg was promoted from an Associate Traffic Coordinator to a Traffic Coordinator. She holds an M.B.A. from the University of New Orleans and Bachelor of Science in Merchandising from the University of Mississippi.

Hollin Dufrene was promoted from a Graphic Artist to an Associate Art Director. Dufrene attended the University of Louisiana at Lafayette and received a Bachelor of Fine Arts.

Allison Hoffman has been promoted from a Junior Account Executive to an Account Executive. Hoffman attended Rollins College where she received an M.B.A. and a Bachelor of Arts in Sociology.

Christian Howell was promoted from a Senior Interactive Designer to an Art Director, Interactive. Howell holds a B.F.A. in Graphic Design from Louisiana Tech University.

Kelly Newman Love was promoted from a Graphic Designer to an Associate Art Director. She holds a B.S. in Graphic Communication from Northwestern State University of Louisiana.

Dianne Mikeska has been promoted from a Senior Account Executive to an Account Supervisor. She holds a Bachelor of Science in Public Relations from the University of Texas at Austin.

Andrea Morris has been promoted from an Account Executive to a Senior Account Executive. She holds a Bachelor of Science in Marketing from the University of Arizona.

Louisa Kramer Munn transitioned from a Junior Account Executive to an Account Executive. Munn holds a Bachelor of Science in Communications from the University of Tennessee-Knoxville.

Kristy Olsyn transitioned from a Senior Interactive Strategist to a Director of Interactive Strategy. Olsyn holds a B.A. in English/Communications Journalism from Shippensburg University.

Jerri Roscoe has been promoted from a Junior Media Planner to a Media Planner. Roscoe holds a Bachelor of Arts in Business Administration/Management from Xavier University.

Curry Smith, formerly a Public Relations Junior Account Executive, has been promoted to a Public Relations Account Executive. He attended Tulane University where he received a B.F.A. in Political Economy.

Torrey Theall was promoted from an Account Executive to a Senior Account Executive. Theall holds a Bachelor of Arts in Economics from Yale University and an M.B.A. from Tulane University.

Kelley Troia started as Peter Mayer’s General Manager but was recently named Vice President, General Manager. She holds a Bachelor of Arts in Communication from Western Maryland College.

Jason Van Pelt has gone from a Senior Interactive Developer to a Director of Interactive Development. Van Pelt holds a B.A. in Fine Art from Louisiana State University. He also specialized in Visual Communication at Milwaukee Technical College.

New Hires

Brad Bates joins Peter Mayer as a Junior Copywriter. Bates is originally from Mandeville, LA and holds a Bachelor of Arts in Advertising from Louisiana State University. After graduating, he completed the Copywriting program at the Chicago Portfolio School.

Shanae Mairs, a San Francisco native, joins Peter Mayer as a Graphic Designer. Mairs attended the University of Louisiana at Lafayette where she received a B.F.A. in Graphic Design.

Peter Mayer was founded in 1967 with three employees and $200,000 in annual billings. Today, it is one of the largest full-service advertising, public relations and marketing agencies in the Gulf South, with a staff of more than 140 professionals and annual billings of more than $100 million. Peter Mayer Advertising specializes in all areas of advertising, marketing, direct response, interactive, public relations and promotions. Our client list includes local, regional and national accounts. Follow us on Twitter.

Peter Mayer Dedicates Atrium to Rick Baxter

Peter Mayer recently dedicated its newly renovated atrium to Richard “Rick” Alan Baxter (1959-2008). Rick was a Group Creative Director at Peter Mayer from 2004 to 2008. Rick was an accomplished sculptor, and his artwork is represented in several collections across the country. With the addition of one of his mixed media sculptures, on loan from the Ogden Trust, to our atrium, we’ll be reminded of his unwavering passion for life, for art and for New Orleans.

To see Rick’s sculpture and the new atrium, click here.