The first quarter of 2010 has been an exciting one for New Orleans, and no different for Peter Mayer. Our Q1 Results Report highlights impressive PR work as well as some notable awards we won in February and March.
We’ve also thrown in a little lagniappe – a link to our gift to the Who Dat Nation (beinthatnumber.com), a link to our Mardi Gras set on Flickr, and a white paper on strategic planning.
Fresh on the heels of the opening of its three new attractions, The National WWII Museum just counted more than 100,000 visitors since the start of 2010 with an all-time high in March of 43,301. This attendance figure is triple the figure from March 2009.
The Museum’s agencies of record, Peter Mayer and Sandy Hillman Communications, were instrumental in achieving visitation success by garnering publicity and increasing awareness about one of the Crescent City’s cultural gems. The two firms’ integrated marketing and public relations effort leveraged the opening of the Solomon Victory Theater, Stage Door Canteen and the American Sector restaurant in November, and more recently the March premiere of HBO’s epic miniseries The Pacific, to place newsprint, web and TV coverage about the Museum in such media outlets as the Associated Press, the TODAY show and USATODAY.
Peter Mayer Advertising wins two Internet Advertising Competition (IAC) Awards for work the agency created for Louisiana’s Department of Economic Development (LED) for “Best Government Web site” and “Best Government Online Ad.”
“We set a goal of producing the best-in-class Web site for state economic development organizations. Being named ‘Best Government Web site’ proved that we surpassed our goal,” said Mark Mayer, President of Peter Mayer Advertising. “We worked very closely with LED’s team to deliver an attractive, easily navigable site that reflects and promotes Louisiana’s business environment as a new frontier that provides great opportunities for business success,” said Mayer.
“Best Government Web site” Description:
Louisiana Economic Development’s new Web site, OpportunityLouisiana.com, launched in April 2009. The Web site’s target is C-level executives or decision makers of wealth generating companies, with the secondary target being site location consultants. To completely overhaul the previous site, LED engaged in user surveys, advisory panels and garnered feedback from previous qualitative research to present information in a streamlined and user-friendly way. The new site was designed to be organized, clean, modern, and to be a visual complement to LED’s paid advertising campaigns and messaging. Users are now able to more quickly find information. In the launch of the new Web site, a comprehensive sites and buildings database was announced. Supported statewide, the sites and buildings database provides significant data important to site selectors interested in finding available locations in Louisiana, all at no cost.
“Best Government Online Ad” Description:
To create positive buzz in the digital media community about Louisiana as a strategic place to do business, Louisiana Economic Development recently launched a multi-channel, creative campaign centered on the state’s digital media incentive. The campaign’s objectives are to a.) create national awareness of Louisiana among C-level executives, b.) create positive buzz about Louisiana as a business destination and most specifically, c.) create awareness of Louisiana’s strong digital media incentive in the digital media community. The campaign’s target is C-level executives or decision makers of digital media companies in the industry’s focus sectors: simulation, next generation of interactive content and gaming. The target skews younger and hipper than traditional CEO’s, whose primary media consumption is online. Web sites, such as Wired.com, were selected based on the relevant digital media content they provide, as well as to reach out to the interactive community in their own environment. The campaign uses code as a creative element to show the audience, in a subtle and smart way, that Louisiana “speaks their language.”
The Internet Advertising Competition Awards are produced by the Web Marketing Association to honor excellence in online advertising, recognize the individuals and organizations responsible, and showcase the award-winning Internet advertising. This is one of the only competitions to recognize only online categories of advertising. 2010 marked the 8th annual IAC.
Judging criteria for the awards includes: creativity, innovation, impact, design, copywriting and use of the medium. 2010 judges represent some of the best the Internet Advertising community has to offer, including: Arc Worldwide, BGT Partners, Brunner Digital, Campbell-Ewald, CNN News Group, Deep Interactive Asia, Digitas, EuroRSCG 4D, Google, IBM Interactive, imc2, JWT, LeapFrog Interactive, Mass Transmit, McCann Worldgroup, Razorfish, Starwood Hotels & Resorts Worldwide, Inc., Tectis GmbH, TMP Worldwide, Universal McCann Interactive and Wunderman / Y&R.
The Web Marketing Association is an organization working to create a high standard of excellence for Web site development and marketing on the Internet. Staffed by volunteers, it is made up of Internet marketing, advertising, PR and design professionals who share an interest in improving the quality of advertising, marketing and promotion used to attract visitors to Web sites. Since 1997, the Web Marketing Association’s annual WebAward Competition (www.webaward.org) and Internet Advertising competition (www.iacaward.org) has been helping interactive professionals promote themselves, their companies, and their best work to the outside world. Now in its 14th year, the WebAward Competition has become the premier event for Web developers and marketers worldwide.