Monthly Archives: June 2010

Peter Mayer Attends Annual AMIN Media/Creative/Interactive Conference

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Peter Mayer sent three employees to the annual Advertising and Marketing International Network (AMIN) conference for members of Media, Creative and Interactive departments. The conference, held this year in Cambridge, Mass., was entitled “What’s Working Now?” and focused on agencies’ social media services and integration efforts.

Peter Mayer Media Director Jordy Luft presented impressive results from one of the agency’s integrated campaigns. In addition to panel discussions and presentations from other AMIN members, the conference featured speakers from agencies outside AMIN, and from Google and The Weather Channel, among others.

Peter Mayer is a member of AMIN, which is a global alliance of independently owned, full-service advertising agencies.

Peter Mayer Media Team Notes Summertime Cable Trends

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Peter Mayer’s Media department recently completed an extensive analysis of summertime cable programming. Four distinct trends are evident: More light, “escapist” dramedies, à la established hits Burn Notice and Royal Pains; an increased emphasis on traditional family sitcoms, many of which aim to appeal to minority audiences; new competition series aimed at the upscale market, such as the already popular Top Chef and HGTV Design Star; plus more star-driven, slice-of-life reality vehicles. Throughout the summer, considered the medium’s prime time since traditional broadcast networks air reruns, hundreds of hours of original series, specials and sporting events will air on cable.

These trends, as well as other strategies and statistics, are being shared with clients and prospective clients in a detailed presentation created by the Media department. The team will deliver this presentation on Friday, June 25 at Peter Mayer’s New Orleans office. For more information or to RSVP, please contact Butler Burdine, Director of Business Development, at burdineb@peteramayer.com.

Peter Mayer Advertising Partners With DoubleClick by Google®

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Peter Mayer has partnered with DoubleClick, a Google company, to deliver and track online media campaigns. The new partnership will afford greater digital control and distribution of online campaigns and give clients unique insight into campaign performance. Believed to be the only partner of DoubleClick in the greater New Orleans area, Peter Mayer continues to lead the market in digital marketing.

DoubleClick provides Peter Mayer a robust platform to serve, target and sequence ad delivery, while measuring a campaign’s impact. Data will provide information on campaign performance, reach, efficiency and overall return on investment.

“Our clients look to us for cutting-edge creative and the very latest technologies available in digital marketing,” said Mark Mayer, president of Peter Mayer Advertising. “Equally important, we also promise the delivery of measurable results. Our partnership with DoubleClick reinforces this key facet of our business.”

Also used by companies including MTV Networks and Ford, the very latest in strategic insight provided by DoubleClick assures Peter Mayer’s position at the forefront of the digital marketing industry. For more information about DoubleClick by Google®, please visit www.DoubleClick.com.

Peter Mayer Media Director Speaks at Catholic Media Convention

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Peter Mayer Media Director Jordy Luft was a featured speaker at the recent 2010 Catholic Media Convention, which attracted over 300 attendees from North America. Luft was invited by the national organization to lead a breakout session that addressed how Catholic Media reps can most effectively work and interact with an advertising agency. Among the topics addressed were an agency’s internal hierarchy, what to expect at an initial agency sales call, creative uses of qualitative research, the contents of an ideal media kit and schedule stewardship and follow-through.

Peter Mayer Secures National Media Coverage for the Public Announcement of the Louisiana State Museum’s Exhibit, Living with Hurricanes: Katrina and Beyond

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Peter Mayer Public Relations planned and hosted a news conference announcing the opening of the
$7.5 million exhibit Living with Hurricanes: Katrina and Beyond at the Louisiana State Museum’s Presbytere on June 1 – the first day of hurricane season. Officially opening on Oct. 26, 2010, the 6,700-square-foot installation includes a powerful and moving collection of galleries, each telling a unique story using iconic artifacts, such as Fats Domino’s flooded piano, and interactive rich media.

Peter Mayer secured media coverage in local, regional, and national media outlets, while supplementing the announcement with up-to-the-minute social media initiatives. All four New Orleans TV stations covered the event as did The Times-Picayune. An advance exclusive Associated Press news brief was picked up on the home page of Yahoo! Entertainment (4.5 million visitors daily), and was featured on CBSNews.com and ABCNews.com, in addition to dozens of additional placements around the country. The agency also created and distributed a digital, media-rich news release through PR Newswire’s MultiVu service that generated more than 500 news placements, 91 percent of which targeted a national audience.