Peter Mayer is proud to have partnered with Women of the Storm, a non-partisan, grassroots organization formed in New Orleans and South Louisiana in the wake of Hurricane Katrina, for the development of a campaign demanding funding for and implementation of Gulf restoration in the wake of the oil spill disaster.

The “Be the One” campaign, which launched today, includes www.restorethegulf.com, a microsite that encourages visitors to sign a petition and learn more about the cause. The site also hosts a star-studded video featuring Sandra Bullock, Lenny Kravitz, Drew Brees, Dave Matthews and John Goodman, among others.

The campaign is supported by an aggressive PR strategy, a social media presence that includes Facebook and Twitter accounts and a YouTube channel, and by a “Be the One” t-shirt, sold through CafePress. The
t-shirt’s design includes a 2-D barcode that enables people to sign the petition by scanning the code with their smartphones.

We encourage you to visit www.restorethegulf.com to watch the video and sign the petition today.

Peter Mayer recently launched a new website for Greater New Orleans Inc. Digital Media Alliance – an organization working to promote the continued growth of the digital media and creative industries in the region.

The website serves as a resource for this rapidly growing sector, providing information on relevant news and events and detailed information about the state’s digital media tax incentives. Additionally, the site supports its members by highlighting their successes and featuring them in a directory of companies and resources in the area.

Peter Mayer’s recent print campaign for New Orleans Metropolitan Convention and Visitors Bureau takes an innovative approach to luring customers back to the city in the wake of the Gulf oil spill. The print ads can be viewed here, and they all feature Microsoft Tag bar codes. Consumers can use their smartphones to “snap” the bar code, which brings them directly to a custom mobile microsite, also created by Peter Mayer, where they can see travel deals, check out the event calendar, or download a free song. By employing this new technology, we are able to extend the usability and engagement of our traditional print advertising and offer new benefits to consumers. In addition, the tagging allows us to track consumer response to the ad, which is important in measuring the success of our campaign.

The print ads are running in conjunction with both television and online campaigns. The overall goal of this cohesive campaign is to promote what’s going on in the city right now so consumers can plan their trips to New Orleans, see upcoming events, and more by visiting a landing page that Peter Mayer created, which can be viewed at neworleansinfo.com/spicysummerdeals.