Monthly Archives: September 2010

Peter Mayer Gives Glimpse of $7.5 million Multimedia Katrina Exhibit

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Against the backdrop of Hurricane Katrina’s fifth anniversary, Peter Mayer PR coordinated a special media preview on Saturday, August 28, for the upcoming exhibit, Living with Hurricanes: Katrina and Beyond, opening at the Louisiana State Museum on October 26. Best-selling author and historian Douglas Brinkley was the event’s keynote speaker, and he was joined by the Soul Queen of New Orleans, Irma Thomas; James Beard Award-Winning Chef Scott Boswell; Beacon of Hope Resource Center Founder Denise Thornton; first responder Ken Bellau (a resident who saved more than 400 people); and Louisiana State Museum Director Sam Rykels. Formal remarks were followed by a walk-through of the 6,700-square-foot exhibit space where curators presented and discussed numerous artifacts that will be on display.

Five years in the making, the new $7.5 million installation will be the largest hurricane exhibit in the world. This one-of-a-kind installation, much of it built from Katrina-ruined salvage, includes a re-creation of a flooded attic from which a family escaped and the axe they used to chop their way out; interactive displays on the science of levee failure, coastal erosion, and sea level rise; and as a centerpiece, music legend Fats Domino’s Steinway piano, salvaged from his flooded Lower 9th Ward home and displayed as it was found.

Peter Mayer helped secure local, national and international media coverage for the event, which coincided with the Katrina anniversary. ABC News and ABC News reporter Bob Woodruff attended the event, as did FOX News Channel, and CNN ran a series of five stories over the anniversary weekend that generated 2 million impressions and $200,000 in PR value. Local NBC affiliate WDSU-TV also produced a significant package from the event. For photos of the media preview, click here.

Award-Winning Creative Director Joins Peter A. Mayer Advertising

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NEW ORLEANS – Eddie Snyder has joined Peter A. Mayer Advertising as Vice President, Group Creative Director, the company announced recently. Snyder began work September 13, overseeing all creative aspects of the CenturyLink account.

Snyder brings almost 30 years of experience to Peter Mayer. He has previously held Creative Director and Chief Creative Officer positions at The Morrison Agency and Fitzgerald+CO, both in Atlanta, where he led creative teams for more than 15 years. Snyder has created outstanding work for many respected brands including Coca-Cola®, Aruba Tourism, LongHorn® Steakhouse, the Atlanta Braves, Aflac®, Kodak, Mitsubishi, GMAC Insurance, and Time Warner Cable. His work on these accounts, and other high-profile consumer brands, won numerous prestigious national and international awards, including some of advertising’s most coveted, such as AICP (five honors), Cannes Film Festival, the National Effies, Communication Arts,
One Club/One Show, CLIO, print and Creativity magazines, as well as a rare D@AD Pencil nomination.

“Eddie has earned a reputation for smart thinking and exceptional work that drives results,” said Peter Mayer President Mark Mayer. “He is going to be a great addition to our creative team and to the entire CenturyLink account.”

In addition to being a well-respected Creative Director, Snyder is also a mentor and teacher. He was Director of Advertising Arts at the Portfolio Center in Atlanta, where he taught for 20 years. Prior to joining Peter Mayer, Snyder was Senior Advertising Advisor at Creative Circus.

Snyder has also served as President of the Creative Club of Atlanta and Chairman of ShowSouth. He has also been a Guest Instructor at Evening at Emory, University of Georgia and many other colleges and universities in the Southeast.

“As a Creative Director I love to motivate, to enrich, to educate,” Snyder says. “It’s what a good creative leader should do, whether it’s in the classroom or the boardroom. I’m looking forward to bringing all my energy and talent to New Orleans and Peter Mayer Advertising.”

Peter Mayer Advertising Inc. was founded in 1967 with three employees and $200,000 in annual billings. Today, it is one of the largest full-service advertising, public relations and marketing agencies in the Gulf South, with a staff of more than 140 professionals and annual billings of more than $100 million. Peter Mayer Advertising specializes in all areas of advertising, marketing, direct response, interactive, public relations and promotions. Our client list includes local, regional and national accounts.

Peter Mayer’s High-Performing Email Program Featured on Silverpop.com

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Peter Mayer’s work for Piccadilly Restaurants was recently featured as a case study on silverpop.com. SilverpopTM is an industry-leading email service provider and Peter Mayer has been using it to deploy email campaigns for clients since 2009.

Peter Mayer started using Silverpop for Piccadilly Restaurants’ email campaigns a year ago. Through testing and optimization, we have successfully increased the open and click rates to numbers well above industry averages.

Peter Mayer and Whitney Bank Show Some Black and Gold Spirit

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Whitney Bank, a Peter Mayer client for more than 35 years and now the official bank of the New Orleans Saints, recently launched a new campaign targeting die-hard Saints fans across the Gulf Coast. Whitney is now offering Saints VISA® debit cards and official Saints checks with any Whitney personal checking account. The campaign exudes the passion we have for our championship team and asks the question, “Are you a card-carrying Saints fan?”

Peter Mayer worked with Whitney Bank to develop a multichannel campaign, which includes television, radio, print, interactive, outdoor, direct mail, branch posters and collateral, employee incentives, ATM screens, and Superdome signage. The campaign will run during the Saints’ regular season (and, we hope, well into the postseason!) in Whitney markets in South Louisiana, Mississippi, Alabama and the Florida Panhandle.

Peter Mayer Helps Announce New Restaurant Partnership

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On August 25, world-renowned chefs John Folse and Rick Tramonto announced their partnership and the formation of Home on the Range: Folse Tramonto Restaurant Development, LLC.

Their first joint venture will be Restaurant R’evolution, set to open in 2011 in the Royal Sonesta Hotel in New Orleans. Restaurant R’evolution is being designed by Bill Johnson of The Johnson Studio in Atlanta and will offer contemporary Creole cuisine—a marriage of Folse’s classic Southern approach and Tramonto’s contemporary new world style.

Chef John Folse and team tapped Peter Mayer to create the invitation for Restaurant R’evolution’s press event at the historic Cabildo and the reception at the Royal Sonesta Hotel. Peter Mayer’s public relations team secured several placements in key publications to coincide with the day of the announcement including features in The Times-Picayune, the Chicago Tribune, Time Out Chicago and Chicago magazine as well as television news coverage in New Orleans and Baton Rouge. News coverage of the announcement is still rolling in with hits from the Associated Press, Nation’s Restaurant News, “Grub Street Chicago,” Yahoo! News, Luxist.com and an upcoming placement in Esquire magazine.

Peter Mayer Media Team Analyzes Fall TV Schedule

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Peter Mayer’s Media department recently researched, reviewed and analyzed the upcoming fall broadcast TV schedule. Three distinct trends are evident: a renewed emphasis on aggressively programming Friday nights with both promising new series and established hits; the return of high-profile, “buzzy” network dramas, many of which are targeting hard-to-reach male viewers; and reboots and updates of several TV favorites, including Hawaii Five-O, La Femme Nikita and The Defenders.

A total of 24 new series will premiere this fall, while 13 existing shows will return on new days or in new time slots. Some of the new entrants that have caught the attention of our Media team are The Event, Outsourced, Running Wilde and the previously mentioned Hawaii Five-O.

These results, as well as strategies, statistics and the inside scoop will be shared with existing and prospective clients in a detailed presentation that includes clips of new shows. Official premiere week begins September 20.