The largest full-service advertising agency in the New Orleans region is seeking a seasoned, self-motivated Senior Public Relations Account Executive to work for the PR team in our New Orleans office to manage strategic planning and tactical implementation for several accounts.

Excellent strategic PR thought leadership and communications skills required. Excellent writing skills, time management, multitasking, organization and the ability to meet deadlines a must. Minimum six years experience in a full-service advertising/public relations agency required, and a degree in public relations, marketing, or journalism preferred.

Special skills below preferred:

• Aggressive public relations strategic thinker
• Strong interest in emerging technologies and how they can be used on behalf of clients
• Adept in utilizing social media channels (Twitter, Facebook, MySpace) for professional purposes
• Proficient in web analytics and reporting
• Able to travel, mostly in-state
• Attention to detail and professionalism
• Strong presenter
• PowerPoint presentation creation
• Excel spreadsheet creation
• Willingness to do whatever it takes to manage and deliver on our clients' expectations
• Fervent interest in news coverage and how to manage it on behalf of our clients

Works with Account Supervisor indirectly and Senior Account Executive directly, as well as other account team members to ensure management, completion and implementation of day-to-day digital advertising efforts and projects. Acts as liaison between agency and 1 to 4 assigned digital clients. Assists team in achieving client advertising objectives with effectiveness to ensure strong and lasting agency/client relationships and efficiency that result in profit for the agency.

Responsibilities include:

• Working with the team to develop and implement strategic marketing plans that lead to successful digital campaigns.
• Ensuring that the agency relationship helps produce measurable results for the client by providing appropriate support to team members.
• Working in partnership with all agency departments and the client, managing day-to-day digital projects that are on time, within scope and within budget.
• Working with team to ensure agency/client relationships are mutually profitable.
• Providing documentation to client and internal team for project download/scope of work, communicating client goals and objectives to agency departments.
• Administering client advertising budget within agency. Keep client informed of project changes that negatively impact budget and schedule. Managing budget summary updates.
• Managing the day-to-day progress of digital projects such as website updates, online advertising campaigns and email distribution.
• Supporting supervisor in completing comprehensive site audits and QAing completed projects.
• Writing creative briefs and assist with strategic documents as needed.
• Proposing, presenting, and initiating specific projects to help reach client objectives. Seeking input from other agency departments as required.

Required Skills:

• Bachelor's Degree in communications or related major
• Minimum two years in account service function in advertising or related industry. Telecom or digital experience preferred.
• Cursory understanding of digital marketing realm, technologies and trends
• Strong interpersonal and written communication skills
• Excellent time management skills
• Strong negotiation and organizational skills
• Critical thinker with outstanding analytical capabilities
• Ability to execute multiple end-to-end projects efficiently
• Ability to do possible travel and attendance at client promotional events and functions

Working with other members of the Interactive department and AE team, our Interactive Strategists provide thought leadership, define project requirements, develop web analytics strategy, and manage the analytical reporting functions for our clients' websites through the use of programs such as Omniture SiteCatalyst and Google Analytics. This position is also responsible for developing written summaries and presentations in order to drive optimization of our clients' online marketing campaigns and websites.

Responsibilities include:

• Creating strategy briefs, marketing presentations, business requirements documents, estimates, site content audits, dashboards and industry research
• Using web analytics tools such as Omniture SiteCatalyst and Google Analytics to monitor e-commerce and website traffic statistics
• Researching interactive marketing and emerging media trends and pulling specific, relevant stats and insights in support of strategic business cases
• Conducting A/B split and multivariate testing on websites, online ads and emails
• Participating in strategic discussions and contributing to client presentations with thoughtful comments based on data or experience
• Researching interactive marketing, social media and emerging media trends and pulling specific, relevant stats and insights in support of strategic business cases
• Analyzing and assessing online marketing data, and using the data to make recommendations and plans for revising strategy
• Participating in strategic discussions and leading client presentations with thoughtful insights based on data, experience and best practices
• Working with Creative, Account Services, Developers, Public Relations, etc., to create integrated marketing programs

Required Skills:

• Must have a BS/BA degree
• Preferably 5+ years of experience in an online marketing role
• Familiarity with website marketing terms and approaches
• Comfortable working in a high-energy, quickly changing and demanding environment
• Demonstrable enthusiasm for the web, analytics and marketing
• Demonstrate an ability to adapt quickly in a relatively self-monitored/motivated environment
• Experience with an enterprise-level web analytics application such as Omniture SiteCatalyst or Coremetrics, as well as Google Analytics
• Experience in direct marketing and e-commerce is highly desirable
• Has worked in conjunction with developers and is familiar with web analytics technical implementation including page-tagging methods, session-based tracking versus log-file tracking, cookie handling and other related issues
• Experience with online A/B split and multivariate testing

Reports to Executive Interactive Producer.

Must be highly organized and detail-oriented to ensure high-quality work is delivered on time and on budget in an extremely fast-paced environment. As the hub of all project information, the Interactive Producer must be able to juggle multiple projects, resources and deadlines in a calm and assertive manner.

Responsibilities include:

• Project trajectory and resource management from discovery and materials gathering to delivery.
• Hands-on writing and documentation support where needed and appropriate.
• Consistently monitoring project hours to ensure that all projects come in on time and at or below budget.
• Facilitating communication among members of the project team, including AEs and outside third parties when applicable.
• Creating and maintaining respectful, strong working relationships with teams outside of the department, as well as with external partners and vendors.
• Successful handoff of deliverables from one resource group to another, making sure project continuity is not lost.

Required Skills:

• Bachelor's degree
• 2+ years agency experience (Interactive Producer preferred)
• Proficiency in MS Office Suite, MS Project, Adobe Photoshop, Adobe Dreamweaver, FTP software
• Experience with Email Deployment or Content Management applications a plus
• Strong critical thinking skills and close attention to detail
• Exceptional time management skills
• Ability to multitask and continuously re-evaluate priorities for self and team
• Ability to maintain composure under high-pressure situations
• Personal accountability and integrity
• Hard worker and team player

Ensures that the strategic creative direction on assigned accounts is appropriate and that the creative product contributes to achieving client advertising objectives, resulting in quality and profit for the agency and strong and lasting client/agency relationships. Creates an atmosphere within group that fosters successful advertising for clients, reasonable agency profit, and a rewarding climate for department members.

Requires knowledge of all media, their techniques and production criteria; advertising and marketing principles and practices; basic management. 7 years experience in advertising with 5 years supervisory experience as associate creative director; experience in conceptualizing, writing, graphics, and broadcast production as demonstrated by portfolio of work relevant to agency accounts. College degree in communication, advertising art, or related field, advanced degree preferred. Telecom experience highly preferred.

Minimum of 1-2 years in multimedia web and Flash development projects. Agency experience preferred. Applicants should have in-depth knowledge and development experience with HTML/XHTML, CSS, JavaScript, ActionScript, and Adobe Creative Suite.

Responsibilities include:

• Flash animation for banner ads, page headers, and other motion graphics
• Developing and testing HTML email campaigns
• Developing HTML landing pages and templates
• Developing interactive Flash pieces
• Integrating creative assets into clients' content management systems and websites
• Participating in development of large-scale websites

Required Skills:

• Independent problem-solving and research skills
• Passion for web development, strong attention to detail, flexibility, and team work
• Well versed in HTML, XHTML and CSS
• Experience with ActionScript, JavaScript and jQuery
• Experience with Adobe Creative Suite - Photoshop, Flash, Illustrator
• Experience hand-coding and troubleshooting projects
• Excellent verbal and written communication skills
• Composure under high-pressure situations