Five reasons Pinterest is so hot right now

Surely you have heard of Pinterest by now. If you haven’t, here’s five reasons why you better look it up quick.

1. It’s really easy

There seems to be some debate over whether people like to make lists. Sure, there are those who live and die by their to-do list, and those who have never made one. But it’s a little more complicated that than. Way back in 2010, when talking about privacy concerns and the concept of sharing Facebook posts with only a subset of friends, Mark Zuckerburg said, “Guess what? Nobody wants to make lists.” What he really meant, though, is no one wants to make lists of their
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Does Google lose sight of guiding principles with update to search?

I’m a die hard Google fan. There, I said it. I love their search engine, their products and their brand’s personality. I love that they value curiosity and intelligence. I also love that most of their products are free. And most of all, I love Google for the first “core principle” in their company philosophy:

“Focus on the user and all else will follow. Since the beginning, we’ve focused on providing the best user experience possible. Whether we’re designing a new Internet browser or a new tweak to the look of the homepage, we take great care to ensure that they will ultimately serve you, rather than
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Thoughts on the “big game’s” new ad game

We asked a couple folks at Peter Mayer to talk about the Super Bowl ads—the wins, the losses and this new deal of advertising the advertising. We got a well-researched sum-up of the goings on from Interactive Media Director Jeremy Braud and from Executive Creative Director Josh Mayer, we got heartfelt longing for the way things used to be. They were also featured on WDSU last night. Check out both below.

From Jeremy
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What duck hunting can teach us about social media

If you’re a duck hunter, it is the reason you put hundreds of decoys around your blind instead of just one—people (and ducks) like a crowd and want to be where the action is. In the social marketing world, the concept suggests that if a brand can prove a large group of people are making purchases or “liking” it on Facebook, they will attract even more people. While this is a flashy concept for brands, it misses the real power of social media completely. Social media connects people through active engagement in conversations, not passive agreement of ambiguous behaviors.

Social media platforms have recently attempted to add more contexts to this
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Checking in on location-based apps

Foursquare announced in December that it has reached 15 million users, Facebook recently acquired Gowalla, and the number of sites and apps offering check-in functionality is continuing to grow. With such a flurry of activity, we thought we would take a minute to “check in” with what is really going on in the realm of location-based services.

Though location-based apps have generated significant buzz (dominated primarily by foursquare, Facebook Places and Gowalla) over the past few years, they still command a very niche user base. Forrester Research reported last month that only 5% of U.S. adult internet users use location-based apps
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Successfully managing the online conversation

We live in a culture of nonstop headlines, gossip and scandal – our conversations often fueled by half stories, anonymous statistics and hearsay. These conversations happen quickly and they are powerful; in four to six hours, one well-placed tweet can mobilize consumers against your brand and directly impact your business. From celebrity
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Five tips for effective tweets

Twitter is an amazing tool for marketers and communicators to establish real-time connections with consumers. However, cramming in everything you need to say in 140 characters can be a challenge. Here are a few tips to help ensure your audience engages with your content and retweets your messages.

Write Headlines

Newspapers have long managed to work within tight confines to get a message across, and you can benefit from a headline style when composing your Twitter messages. Use an active voice and include verbs and subjects. Try to avoid a rambling,
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Digital mapping may change the way you engage customers

“Maps tell stories,” says Interactive Creative Director John Pucci. “In a very real way, when you look at a map you begin to write a story in your head.” At Peter Mayer, we have spent a lot of time over the past year exploring how we can give people a place, digitally, to write those stories
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Media team analyzes fall TV schedule, picks winners

Peter Mayer’s media department recently researched, reviewed and analyzed the new Fall Broadcast TV schedules. Three distinct programming trends are evident: Star-driven vehicles featuring such well-known small screen names as Tim Allen, Christina Applegate,
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Peter Mayer weighs in on Super Bowl ads

With cheers still echoing in the corridors of Cowboys Stadium, two Peter Mayer staffers headed through the predawn morning to the studios of FOX 8 WVUE-TV to discuss the good, the bad and the
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Peter Mayer distributes year-end Results Report

Peter Mayer recently sent out the fourth quarter edition of its online newsletter, Peter Mayer Results Report. Access it here and read about the agency’s fun, irreverent campaign for New Orleans Tourism
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Get the Latest News in Peter Mayer’s Third Quarter Results Report

See what the agency has been up to lately in the Q3 Results Report. Learn about the Women of the Storm’s Restore the Gulf initiative, launched in the days after the BP/Deepwater
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Peter Mayer’s High-Performing Email Program Featured on Silverpop.com

Peter Mayer’s work for Piccadilly Restaurants was recently featured as a case study on silverpop.com. SilverpopTM is an industry-leading email service provider and Peter Mayer has been using it to deploy email
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Peter Mayer Media Team Analyzes Fall TV Schedule

Peter Mayer’s Media department recently researched, reviewed and analyzed the upcoming fall broadcast TV schedule. Three distinct trends are evident: a renewed emphasis on aggressively programming Friday nights with both promising new series and
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Peter Mayer Posts Second Quarter Results Report

Check out Peter Mayer’s Q2 Results Report for our latest news. Read about a social media media–based campaign to save a historic sign in Charlotte, N.C., and a campaign launch for Piccadilly
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Peter Mayer Media Team Notes Summertime Cable Trends

Peter Mayer’s Media department recently completed an extensive analysis of summertime cable programming. Four distinct trends are evident: More light, “escapist” dramedies, à la established hits Burn Notice and Royal Pains; an increased emphasis
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Read the Q1 Results Report for the Latest News

The first quarter of 2010 has been an exciting one for New Orleans, and no different for Peter Mayer. Our Q1 Results Report highlights impressive PR work as well as some notable
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Mardi Gras Results

The results are in, and Peter Mayer showed a marked improvement during Mardi Gras this year. The average Peter Mayer employee gained just 1.9 pounds during Mardi Gras 2010, compared to 2.7 pounds last
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Peter Mayer Posts Fourth Quarter Results Report

It’s been a busy year at Peter Mayer. Take a look at our fourth quarter Results Report to find out what we’ve been up to most recently. The newsletter includes the latest
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Peter Mayer to Utilize New Google Analytics Engagement Metrics

We’re excited about several best-in-class features that Google recently added to their free Google Analytics tool. Notably, they have improved users’ abilities to create site goals and track progress against them. The tool has
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Peter Mayer Posts Third Quarter Results Report

Check out our Q3 Results Report. Highlights include: announcing the all-new American car company located in Louisiana, our bilingual campaign for Piccadilly, and a national ADDY for a comic strip. Sign up
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