Peter A. Mayer Advertising

Peter Mayer Brings Home 23 Awards from the ADDYs

admin — Tue, 09 Mar 2010 14:58:58 +0000

The recent New Orleans ADDY Awards, held Feb. 27, celebrated the 100th anniversary of the Ad Club of New Orleans as well as the best advertising work done in the area in 2009. Peter Mayer received four gold awards and 19 silver awards at the event.

We received awards for work done for CenturyLink, Louisiana Economic Development, Audubon Nature Institute, Zatarain's, Fore!Kids Foundation/Zurich Classic, Fair Grounds Race Course & Slots, Sam Houston Race Park and KIDsmART.

We are proud to have three employees recognized at the individual level: Agency Account Person of the Year, Andrea Morris, senior account executive; Most Promising Person of the Year, Kady Collier, junior account executive; Communications Support Person of the Year, Lisa Kozinko, office manager.

Peter Mayer PR, Sandy Hillman Communications and HBO Achieve Total Victory for “The Pacific” Premiere

admin — Mon, 08 Mar 2010 17:30:59 +0000

Peter Mayer Public Relations recently worked with partners at Sandy Hillman Communications and HBO to orchestrate a successful media campaign for the New Orleans premiere of HBO's new WWII drama "The Pacific." The event, hosted by our client The National World War II Museum, was a celebration of the epic mini-series created by Tom Hanks and Steven Spielberg. The evening included two red carpet functions – a screening with Tom Hanks at the New Orleans Morial Convention Center and a gala in the Museum's Great Hall featuring the HBO cast, with music by the Museum's own Victory Belles.

Coverage appeared in all local media outlets as well as on Twitter and Facebook. Click here to watch the actors being interviewed on WWL-TV, the local CBS station. Click here to read the Associated Press story about the event.

JFG Coffee, Historic Charlotte, Inc and Peter Mayer Team Up to “Save Our Signs”

admin — Wed, 03 Mar 2010 21:52:10 +0000

Last Tuesday, Feb. 23, in Charlotte, N.C., Reily Foods' JFG Coffee and its local preservation advocacy partner, Historic Charlotte, Inc. (HCI), hosted a joint press conference announcing the return of a famous, historic JFG sign to the city’s skyline. In addition, the two partners unveiled a new program known as Save Our Signs Charlotte, designed to preserve the city’s vintage signs. Peter Mayer Public Relations planned and staffed the news conference, held at Ratcliffe On The Green in Uptown Charlotte.

The event drew the attention of all five local TV networks, which featured the story in multiple newscasts that evening. Click here and here to view coverage. FOX TV also featured the event as a follow-up story the next morning. Print coverage appeared in The Charlotte Observer and USA TODAY.

Mardi Gras Results

admin — Thu, 18 Feb 2010 19:32:06 +0000

The results are in, and Peter Mayer showed a marked improvement during Mardi Gras this year. The average Peter Mayer employee gained just 1.9 pounds during Mardi Gras 2010, compared to 2.7 pounds last year. Employees consumed just 1.8 aspirin tablets each morning during Mardi Gras 2010, a decrease of 43% from the 2009 average. The agency as a whole consumed 173 King Cakes, or 1.24 King Cakes per person, over the course of the 2010 Carnival season, a vast improvement from the previous year’s average of 1.89.

As King Cake consumption dropped, so too did hours of sleep. Employees averaged just 5.2 hours per night during Carnival this year, down 6.4 hours per night from the previous year – an outlier analysts attribute to excitement surrounding the New Orleans Saints’ historic Super Bowl run, which overlapped Carnival season. Peter Mayer looks forward to continuing the positive trend during next year’s Carnival festivities.

Peter Mayer Named Agency of Record for Stewart Enterprises, Southwestern Region

admin — Wed, 10 Feb 2010 16:12:56 +0000

Peter A. Mayer Advertising has been named agency of record for Stewart Enterprises, Southwestern Region and will handle advertising for Stewart properties in the Houston, Dallas and Fort Worth markets. This new assignment is in addition to Peter Mayer's existing relationship with Stewart Enterprises as agency of record for its Southern Region, which covers properties in Louisiana, Mississippi, Alabama, and Arkansas. The agency is also working with Stewart Enterprises Corporate Marketing on plans for the company's upcoming Centennial Celebration.

Stewart Enterprises, Inc., through its subsidiaries, is a leading provider of death care products and services in the United States and owns and operates funeral homes and cemeteries in 25 states and Puerto Rico.

We’re All Actually Who Dats

admin — Fri, 05 Feb 2010 22:45:14 +0000

After months, years and – in some cases – decades of masquerading as Peter Mayer employees, this football season has proven that we are all actually Who Dats. Because we love the Saints so much, we've decided to give the Who Dat Nation a gift: BeInThatNumber.com. The site aggregates all – and we do mean all – YouTube videos related to the Saints’ trip to the Super Bowl.

Meanwhile, President Mark Mayer has been busy making bets with one of the principals at Borshoff, the Colts' agency. And today, while getting ready for the biggest game this city has ever known, the rest of us took a few moments to eat black and gold king cake and snap some photos.

Click here to see some of our own crazy Who Dats.

Peter Mayer’s Growth Leads to Creation of New Positions

admin — Wed, 03 Feb 2010 21:34:56 +0000

Peter Mayer’s continued growth has necessitated the development of two new internal operations positions. An additional Analyst/Programmer in the IT department will be responsible for assisting in the development of the agency Enterprise Web Application. The second new position is an Internal Operations Project Manager. This person will coordinate the efforts of cross-functional teams on a variety of operations-led projects from conception through deployment.

Additional open positions include: Group Creative Director, Account Executive, Interactive Designer and Associate Interactive Developer. Please see our Careers page for more information and to apply for a position.

Peter Mayer Helps Piccadilly Launch New Campaign on Walmart.com

admin — Thu, 28 Jan 2010 19:16:03 +0000

After a year of testing and monitoring Piccadilly’s online marketing campaign, Peter Mayer recommended that Piccadilly increase its online efforts in 2010. Looking for a potential advertising partnership, our online media team researched brands – such as AARP, AOL and Better Homes & Gardens – that are family-friendly and value-oriented like Piccadilly. We selected Walmart as the ideal partner because of its broad reach, similar value set, target audience and brand affinity.

Walmart.com allows a limited number of advertisers on their site, and each one is carefully selected. After a vetting process, Piccadilly became one of them. We have helped Piccadilly develop an efficient geo-targeted campaign that gives them exposure on Walmart.com’s homepage. Elsewhere on the site, various offers are served to consumers when they are most likely to respond to the particular messaging. The partnership will last at least through the first quarter of 2010 and possibly longer, depending on the results.

New Orleans Saints Are Super Bowl Bound

admin — Mon, 25 Jan 2010 18:46:57 +0000

For the first time in franchise history, long-time Peter Mayer client the New Orleans Saints are the NFC champions and are heading to the Super Bowl in Miami on Feb. 7. After an electrifying win in front of 71,276 screaming fans – a record crowd – Coach Sean Payton said, "This is for everybody in this city. This stadium used to have holes in it and used to be wet. It's not wet anymore. This is for the city of New Orleans."

From your fans at Peter Mayer, congratulations; we couldn't be more excited. Not only have we been cheering for the Saints for decades, but we have also produced award-winning campaigns for them. Check out some of our work for the team here.

Peter Mayer Donates to Relief Efforts in Haiti

admin — Fri, 22 Jan 2010 23:01:47 +0000

As a New Orleans-based agency, Peter Mayer is familiar with disaster and understands that any contribution to the relief efforts in Haiti, regardless of size, is important and appreciated. We also know that recovering from a catastrophic disaster is a long process and we encourage continued support.

We have partnered with Stray Dog production company and One Vision International to help victims of the earthquakes in Haiti. One Vision International, a non-profit organization working in some of the most disadvantaged regions of the world, is sending relief teams to Haiti. Peter Mayer employees have donated much-needed first-aid supplies for the teams to take with them.