Peter A. Mayer Advertising

Digital Account Executive

admin — Fri, 23 Jul 2010 20:43:59 +0000

Works with Account Supervisor indirectly and Senior Account Executive directly, as well as other account team members to ensure management, completion and implementation of day-to-day digital advertising efforts and projects. Acts as liaison between agency and 1 to 4 assigned digital clients. Assists team in achieving client advertising objectives with effectiveness to ensure strong and lasting agency/client relationships and efficiency that result in profit for the agency.

Responsibilities include:

Working with the team to develop and implement strategic marketing plans that lead to successful digital campaigns.
Ensuring that the agency relationship helps produce measurable results for the client by providing appropriate support to team members.
Working in partnership with all agency departments and the client, managing day-to-day digital projects that are on time, within scope and within budget.
Working with team to ensure agency/client relationships are mutually profitable.
Providing documentation to client and internal team for project download/scope of work, communicating client goals and objectives to agency departments.
Administering client advertising budget within agency. Keep client informed of project changes that negatively impact budget and schedule. Managing budget summary updates.
Managing the day-to-day progress of digital projects such as website updates, online advertising campaigns and email distribution.
Supporting supervisor in completing comprehensive site audits and QAing completed projects.
Writing creative briefs and assist with strategic documents as needed.
Proposing, presenting, and initiating specific projects to help reach client objectives. Seeking input from other agency departments as required.

Required Skills:

Bachelor's Degree in communications or related major
Minimum two years in account service function in advertising or related industry. Telecom or digital experience preferred.
Cursory understanding of digital marketing realm, technologies and trends
Strong interpersonal and written communication skills
Excellent time management skills
Strong negotiation and organizational skills
Critical thinker with outstanding analytical capabilities
Ability to execute multiple end-to-end projects efficiently
Ability to do possible travel and attendance at client promotional events and functions

Peter Mayer Recognized by Press Club for PR Work

admin — Fri, 23 Jul 2010 15:48:37 +0000

On Saturday, July 17, Peter Mayer Public Relations and its partner Sandy Hillman Communications received "Best PR Campaign – Agency More than 5 Employees" during the 52nd Annual Press Club of New Orleans Awards Ceremony. The Press Club, and more than 10 other press clubs from around the country, recognized the agencies' work to promote The National World War II Museum’s three-attraction expansion. The expansion includes the Solomon Victory Theater, the Stage Door Canteen, and The American Sector – a Chef John Besh restaurant, which opened in November 2009.

The PR campaign for the expansion featured many hundreds of national, regional, and local news stories, including a feature during ESPN's Monday Night Football broadcast of the Saints and Falcons game four days prior to the opening, a 6-minute live interview on the Today show featuring opening ceremony headliners Tom Brokaw and Tom Hanks, a mention on the Late Show with David Letterman, TV coverage in more than 60 markets across the country, three consecutive days of national articles by the Associated Press, and an
AP Television News feature. In total, the campaign generated nearly 1.3 billion gross impressions and more than $14 million in advertising equivalency value.

Since the grand opening the Museum has seen record visitation, setting a single-month record of more than 43,000 visitors in April, and more than doubling its fiscal year visitation this year as compared to last – shattering its budgeted estimations by 123 percent.

Peter Mayer and Women of the Storm Launch “Be the One”

admin — Tue, 20 Jul 2010 22:11:56 +0000

Peter Mayer is proud to have partnered with Women of the Storm, a non-partisan, grassroots organization formed in New Orleans and South Louisiana in the wake of Hurricane Katrina, for the development of a campaign demanding funding for and implementation of Gulf restoration in the wake of the oil spill disaster.

The "Be the One" campaign, which launched today, includes www.restorethegulf.com, a microsite that encourages visitors to sign a petition and learn more about the cause. The site also hosts a star-studded video featuring Sandra Bullock, Lenny Kravitz, Drew Brees, Dave Matthews and John Goodman, among others.

The campaign is supported by an aggressive PR strategy, a social media presence that includes Facebook and Twitter accounts and a YouTube channel, and by a “Be the One” t-shirt, sold through CafePress. The
t-shirt’s design includes a 2-D barcode that enables people to sign the petition by scanning the code with their smartphones.

We encourage you to visit www.restorethegulf.com to watch the video and sign the petition today.

Peter Mayer Posts Second Quarter Results Report

admin — Fri, 16 Jul 2010 21:47:56 +0000

Check out Peter Mayer's Q2 Results Report for our latest news. Read about a social media media–based campaign to save a historic sign in Charlotte, N.C., and a campaign launch for Piccadilly Restaurants. Additionally we announce our partnership with Google's DoubleClick ad-serving platform and include a white paper about mobile tagging.

To receive future Results Reports, please click here.

Peter Mayer Launches New Website for Greater New Orleans Inc. Digital Media Alliance

admin — Wed, 14 Jul 2010 21:35:20 +0000

Peter Mayer recently launched a new website for Greater New Orleans Inc. Digital Media Alliance – an organization working to promote the continued growth of the digital media and creative industries in the region.

The website serves as a resource for this rapidly growing sector, providing information on relevant news and events and detailed information about the state’s digital media tax incentives. Additionally, the site supports its members by highlighting their successes and featuring them in a directory of companies and resources in the area.

Senior Interactive Strategist

admin — Wed, 14 Jul 2010 20:04:08 +0000

Working with other members of the Interactive department and AE team, our Interactive Strategists provide thought leadership, define project requirements, develop web analytics strategy, and manage the analytical reporting functions for our clients' websites through the use of programs such as Omniture SiteCatalyst and Google Analytics. This position is also responsible for developing written summaries and presentations in order to drive optimization of our clients' online marketing campaigns and websites.

Responsibilities include:

Creating strategy briefs, marketing presentations, business requirements documents, estimates, site content audits, dashboards and industry research
Using web analytics tools such as Omniture SiteCatalyst and Google Analytics to monitor e-commerce and website traffic statistics
Researching interactive marketing and emerging media trends and pulling specific, relevant stats and insights in support of strategic business cases
Conducting A/B split and multivariate testing on websites, online ads and emails
Participating in strategic discussions and contributing to client presentations with thoughtful comments based on data or experience
Researching interactive marketing, social media and emerging media trends and pulling specific, relevant stats and insights in support of strategic business cases
Analyzing and assessing online marketing data, and using the data to make recommendations and plans for revising strategy
Participating in strategic discussions and leading client presentations with thoughtful insights based on data, experience and best practices
Working with Creative, Account Services, Developers, Public Relations, etc., to create integrated marketing programs

Required Skills:

Must have a BS/BA degree
Preferably 5+ years of experience in an online marketing role
Familiarity with website marketing terms and approaches
Comfortable working in a high-energy, quickly changing and demanding environment
Demonstrable enthusiasm for the web, analytics and marketing
Demonstrate an ability to adapt quickly in a relatively self-monitored/motivated environment
Experience with an enterprise-level web analytics application such as Omniture SiteCatalyst or Coremetrics, as well as Google Analytics
Experience in direct marketing and e-commerce is highly desirable
Has worked in conjunction with developers and is familiar with web analytics technical implementation including page-tagging methods, session-based tracking versus log-file tracking, cookie handling and other related issues
Experience with online A/B split and multivariate testing

Peter Mayer and New Orleans Metropolitan Convention and Visitors Bureau Launch New Ad Campaign

admin — Fri, 09 Jul 2010 20:43:52 +0000

Peter Mayer's recent print campaign for New Orleans Metropolitan Convention and Visitors Bureau takes an innovative approach to luring customers back to the city in the wake of the Gulf oil spill. The print ads can be viewed here, and they all feature Microsoft Tag bar codes. Consumers can use their smartphones to "snap" the bar code, which brings them directly to a custom mobile microsite, also created by Peter Mayer, where they can see travel deals, check out the event calendar, or download a free song. By employing this new technology, we are able to extend the usability and engagement of our traditional print advertising and offer new benefits to consumers. In addition, the tagging allows us to track consumer response to the ad, which is important in measuring the success of our campaign.

The print ads are running in conjunction with both television and online campaigns. The overall goal of this cohesive campaign is to promote what's going on in the city right now so consumers can plan their trips to New Orleans, see upcoming events, and more by visiting a landing page that Peter Mayer created, which can be viewed at neworleansinfo.com/spicysummerdeals.

Peter Mayer Unveils its July 4th Poster

admin — Fri, 02 Jul 2010 19:56:47 +0000

This year’s July 4th poster was inspired by the idea that our nation’s Founding Fathers were men of action—resourceful citizens who weren’t afraid of doing things in a new way and heroes who ignored the impossible. For us, July 4th serves as a reminder to always set the bar as high as our Founding Fathers did. To keep questioning, keep innovating, keep pushing for results. We’re honored to work with partners who strive to do the same. To see the poster, click here.

If you’d like to receive regular updates about what’s going on at Peter Mayer, join our mailing list by contacting Butler Burdine, Director of Business Development, at burdineb@peteramayer.com.

Peter Mayer Attends Annual AMIN Media/Creative/Interactive Conference

admin — Mon, 28 Jun 2010 21:51:06 +0000

Peter Mayer sent three employees to the annual Advertising and Marketing International Network (AMIN) conference for members of Media, Creative and Interactive departments. The conference, held this year in Cambridge, Mass., was entitled “What’s Working Now?” and focused on agencies’ social media services and integration efforts.

Peter Mayer Media Director Jordy Luft presented impressive results from one of the agency's integrated campaigns. In addition to panel discussions and presentations from other AMIN members, the conference featured speakers from agencies outside AMIN, and from Google and The Weather Channel, among others.

Peter Mayer is a member of AMIN, which is a global alliance of independently owned, full-service advertising agencies.

Peter Mayer Media Team Notes Summertime Cable Trends

admin — Wed, 23 Jun 2010 21:46:09 +0000

Peter Mayer's Media department recently completed an extensive analysis of summertime cable programming. Four distinct trends are evident: More light, "escapist" dramedies, à la established hits Burn Notice and Royal Pains; an increased emphasis on traditional family sitcoms, many of which aim to appeal to minority audiences; new competition series aimed at the upscale market, such as the already popular Top Chef and HGTV Design Star; plus more star-driven, slice-of-life reality vehicles. Throughout the summer, considered the medium's prime time since traditional broadcast networks air reruns, hundreds of hours of original series, specials and sporting events will air on cable.

These trends, as well as other strategies and statistics, are being shared with clients and prospective clients in a detailed presentation created by the Media department. The team will deliver this presentation on Friday, June 25 at Peter Mayer's New Orleans office. For more information or to RSVP, please contact Butler Burdine, Director of Business Development, at burdineb@peteramayer.com.