Peter A. Mayer Advertising » Press Releases

Peter Mayer Helps Announce New Restaurant Partnership

admin — Wed, 08 Sep 2010 19:24:02 +0000

On August 25, world-renowned chefs John Folse and Rick Tramonto announced their partnership and the formation of Home on the Range: Folse Tramonto Restaurant Development, LLC.

Their first joint venture will be Restaurant R'evolution, set to open in 2011 in the Royal Sonesta Hotel in New Orleans. Restaurant R'evolution is being designed by Bill Johnson of The Johnson Studio in Atlanta and will offer contemporary Creole cuisine—a marriage of Folse's classic Southern approach and Tramonto's contemporary new world style.

Chef John Folse and team tapped Peter Mayer to create the invitation for Restaurant R'evolution's press event at the historic Cabildo and the reception at the Royal Sonesta Hotel. Peter Mayer's public relations team secured several placements in key publications to coincide with the day of the announcement including features in The Times-Picayune, the Chicago Tribune, Time Out Chicago and Chicago magazine as well as television news coverage in New Orleans and Baton Rouge. News coverage of the announcement is still rolling in with hits from the Associated Press, Nation's Restaurant News, "Grub Street Chicago," Yahoo! News, Luxist.com and an upcoming placement in Esquire magazine.

Peter Mayer Media Team Analyzes Fall TV Schedule

admin — Wed, 01 Sep 2010 19:48:20 +0000

Peter Mayer's Media department recently researched, reviewed and analyzed the upcoming fall broadcast TV schedule. Three distinct trends are evident: a renewed emphasis on aggressively programming Friday nights with both promising new series and established hits; the return of high-profile, "buzzy" network dramas, many of which are targeting hard-to-reach male viewers; and reboots and updates of several TV favorites, including Hawaii Five-O, La Femme Nikita and The Defenders.

A total of 24 new series will premiere this fall, while 13 existing shows will return on new days or in new time slots. Some of the new entrants that have caught the attention of our Media team are The Event, Outsourced, Running Wilde and the previously mentioned Hawaii Five-O.

These results, as well as strategies, statistics and the inside scoop will be shared with existing and prospective clients in a detailed presentation that includes clips of new shows. Official premiere week begins September 20.

Peter Mayer Named Among Top United Way Contributors

admin — Tue, 24 Aug 2010 19:43:47 +0000

Peter Mayer was recently honored as one of the top 60 partners for its contributions to United Way for the Greater New Orleans Area’s 2009-2010 campaign. The agency has been supporting United Way for more than 20 years, and last year the agency and 70% of the agency’s employees participated in the giving campaign, resulting in a record donation. The money donated supports New Orleans communities through United Way’s education, income, health and safety net categories.

Apply Now for a Fall Internship at Peter Mayer

admin — Mon, 02 Aug 2010 19:45:51 +0000

Peter Mayer is accepting applications for paid fall internships through August 13. Applicants must be a college junior or senior, or a graduate. Interns should be able to work 15-20 hours per week and can specify which departments they are most interested in working in.

Click here to learn more about the program and to apply.

Peter Mayer Recognized by Press Club for PR Work

admin — Fri, 23 Jul 2010 15:48:37 +0000

On Saturday, July 17, Peter Mayer Public Relations and its partner Sandy Hillman Communications received "Best PR Campaign – Agency More than 5 Employees" during the 52nd Annual Press Club of New Orleans Awards Ceremony. The Press Club, and more than 10 other press clubs from around the country, recognized the agencies' work to promote The National World War II Museum’s three-attraction expansion. The expansion includes the Solomon Victory Theater, the Stage Door Canteen, and The American Sector – a Chef John Besh restaurant, which opened in November 2009.

The PR campaign for the expansion featured many hundreds of national, regional, and local news stories, including a feature during ESPN's Monday Night Football broadcast of the Saints and Falcons game four days prior to the opening, a 6-minute live interview on the Today show featuring opening ceremony headliners Tom Brokaw and Tom Hanks, a mention on the Late Show with David Letterman, TV coverage in more than 60 markets across the country, three consecutive days of national articles by the Associated Press, and an
AP Television News feature. In total, the campaign generated nearly 1.3 billion gross impressions and more than $14 million in advertising equivalency value.

Since the grand opening the Museum has seen record visitation, setting a single-month record of more than 43,000 visitors in April, and more than doubling its fiscal year visitation this year as compared to last – shattering its budgeted estimations by 123 percent.

Peter Mayer and Women of the Storm Launch “Be the One”

admin — Tue, 20 Jul 2010 22:11:56 +0000

Peter Mayer is proud to have partnered with Women of the Storm, a non-partisan, grassroots organization formed in New Orleans and South Louisiana in the wake of Hurricane Katrina, for the development of a campaign demanding funding for and implementation of Gulf restoration in the wake of the oil spill disaster.

The "Be the One" campaign, which launched today, includes www.restorethegulf.com, a microsite that encourages visitors to sign a petition and learn more about the cause. The site also hosts a star-studded video featuring Sandra Bullock, Lenny Kravitz, Drew Brees, Dave Matthews and John Goodman, among others.

The campaign is supported by an aggressive PR strategy, a social media presence that includes Facebook and Twitter accounts and a YouTube channel, and by a “Be the One” t-shirt, sold through CafePress. The
t-shirt’s design includes a 2-D barcode that enables people to sign the petition by scanning the code with their smartphones.

We encourage you to visit www.restorethegulf.com to watch the video and sign the petition today.

Peter Mayer Posts Second Quarter Results Report

admin — Fri, 16 Jul 2010 21:47:56 +0000

Check out Peter Mayer's Q2 Results Report for our latest news. Read about a social media media–based campaign to save a historic sign in Charlotte, N.C., and a campaign launch for Piccadilly Restaurants. Additionally we announce our partnership with Google's DoubleClick ad-serving platform and include a white paper about mobile tagging.

To receive future Results Reports, please click here.

Peter Mayer Launches New Website for Greater New Orleans Inc. Digital Media Alliance

admin — Wed, 14 Jul 2010 21:35:20 +0000

Peter Mayer recently launched a new website for Greater New Orleans Inc. Digital Media Alliance – an organization working to promote the continued growth of the digital media and creative industries in the region.

The website serves as a resource for this rapidly growing sector, providing information on relevant news and events and detailed information about the state’s digital media tax incentives. Additionally, the site supports its members by highlighting their successes and featuring them in a directory of companies and resources in the area.

Peter Mayer and New Orleans Metropolitan Convention and Visitors Bureau Launch New Ad Campaign

admin — Fri, 09 Jul 2010 20:43:52 +0000

Peter Mayer's recent print campaign for New Orleans Metropolitan Convention and Visitors Bureau takes an innovative approach to luring customers back to the city in the wake of the Gulf oil spill. The print ads can be viewed here, and they all feature Microsoft Tag bar codes. Consumers can use their smartphones to "snap" the bar code, which brings them directly to a custom mobile microsite, also created by Peter Mayer, where they can see travel deals, check out the event calendar, or download a free song. By employing this new technology, we are able to extend the usability and engagement of our traditional print advertising and offer new benefits to consumers. In addition, the tagging allows us to track consumer response to the ad, which is important in measuring the success of our campaign.

The print ads are running in conjunction with both television and online campaigns. The overall goal of this cohesive campaign is to promote what's going on in the city right now so consumers can plan their trips to New Orleans, see upcoming events, and more by visiting a landing page that Peter Mayer created, which can be viewed at neworleansinfo.com/spicysummerdeals.

Peter Mayer Unveils its July 4th Poster

admin — Fri, 02 Jul 2010 19:56:47 +0000

This year’s July 4th poster was inspired by the idea that our nation’s Founding Fathers were men of action—resourceful citizens who weren’t afraid of doing things in a new way and heroes who ignored the impossible. For us, July 4th serves as a reminder to always set the bar as high as our Founding Fathers did. To keep questioning, keep innovating, keep pushing for results. We’re honored to work with partners who strive to do the same. To see the poster, click here.

If you’d like to receive regular updates about what’s going on at Peter Mayer, join our mailing list by contacting Butler Burdine, Director of Business Development, at burdineb@peteramayer.com.