March 5th, 2012

GE Capital adds to New Orleans tech sector, Peter Mayer plans announcement


On Friday, Feb. 17, GE Capital entered the ranks of a number of companies joining New Orleans’ rapidly growing technology sector. GE Capital announced it will create 300 new jobs over the next three years, with average salaries ranging from $60,000 to $100,000.

Peter Mayer Public Relations assisted in the planning and execution of the announcement, along with Louisiana Economic Development.

For the announcement, Governor Bobby Jindal was joined by GE Senior Vice President and General Counsel Brackett Denniston, Louisiana Economic Development Secretary Stephen Moret, New Orleans Mayor Mitch Landrieu, and GNO Inc. President and CEO Michael Hecht.

Coverage of the announcement generated content in local, regional and national outlets, including Forbes, The Wall Street Journal, Area Development Magazine and Reuters.