Piccadilly Real Meals
Who has time for a real meal these days? And no, woofing down fast food in the car doesn’t count. Piccadilly has always had quick, affordable, home-style meals for the whole family. We just needed to help them share that story.
Piccadilly’s unique position between the casual and quick serve dining categories allowed us position their “Real Meals” as a reward for small wins throughout the day. We shot a series of quick vignettes with a sense of humor that departed from a more traditional approach Piccadilly had taken in the past. We then paired these evocative TV spots with hard-driving retail out-of-home, newspaper inserts and online ads to connect the Real Meal concept to their constantly evolving home-style menu.
Point of Purchase