Peter A. Mayer Advertising

RESULTS REPORT

BREWING SUCCESS IN CHARLOTTE

When JFG Coffee's billboard – a beloved part of the Charlotte, N.C., skyline for decades – was removed in November 2009, it sparked an outcry among area residents. Peter Mayer worked with JFG to develop Save Our Signs Charlotte, an initiative to preserve the area's most popular historic signs. We developed a marketing plan that relied heavily on social media, and the campaign was a success with a high level of engagement on the JFG Coffee/SOS Charlotte Facebook fan page, 34,500 impressions on Twitter the week the campaign launched, and more than 31.4 million impressions in traditional and online media. During the campaign, sales of JFG Coffee saw a 14% increase in the Charlotte market.

MOM ALWAYS SAID...

A salute to motherly wisdom is at the heart of a campaign Peter Mayer recently developed for Piccadilly Restaurants. Launched in April, the "Momisms" campaign encompasses TV, print, radio, in-store signage and online executions. The campaign, which incorporates classic momisms like "Don't talk with your mouth full" with more contemporary admonitions such as "No texting at the table," is a perfect fit for Piccadilly, which caters to families with wholesome, tasty affordable meals.

Mom Always Said... Good Food Shouldn't Cost a Fortune.

A NEW STRATEGIC PARTNERSHIP, FOCUSED ON INTERACTIVE RESULTS

Peter Mayer has recently partnered with DoubleClick, a Google company, to deliver and track online media campaigns. The new partnership will afford greater digital control and distribution of online campaigns and give clients unique insight into campaign performance. DoubleClick provides to Peter Mayer a robust, best-in-class, platform to serve, target and deliver online campaigns, and to measure the campaigns' impact.

GET READY FOR THE NEXT BIG THING IN MARKETING

See the top five reasons why mobile tagging is poised to take off.

Get Ready For The Next Big Thing In Marketing

About Peter Mayer Advertising

Peter Mayer Advertising Inc. was founded in 1967 with three employees and $200,000 in annual billings. Today, it is one of the largest full-service advertising, public relations and marketing agencies in the Gulf South, with a staff of more than 140 professionals and annual billings of more than $100 million. Peter Mayer Advertising specializes in all areas of advertising, marketing, direct response, interactive, public relations and promotions. Our client list includes local, regional and national accounts.

Find out what Peter Mayer can do for you. Contact Butler Burdine, Director of Business Development, at burdineb@peteramayer.com or 504.210.1270.

Peter A. Mayer Advertising
324 Camp St.
New Orleans, LA 70130

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