RESULTS REPORT

LAUNCHING A MAJOR NATIONAL BRAND

When CenturyTel merged with Embarq this year, the nation's fourth largest telecommunications firm was born − CenturyLink − a Fortune 250 company, with customers in 33 states and 7.1 million residential and business access lines. Peter Mayer brought the new CenturyLink brand to life. The entire effort launched October 19 with a national advertising campaign and new website.

ALL EYES ON THE NATIONAL WWII MUSEUM

The National WWII Museum opened three new venues − The Solomon Victory Theater, Stage Door Canteen, and John Besh's American Sector Restaurant − during a star-studded weekend in early November. Celebrities such as Tom Hanks, Tom Brokaw, Patricia Clarkson and Mickey Rooney were on hand for all the events. Peter Mayer's PR department executed and delivered results on all fronts, including national TV exposure on Monday Night Football, Late Show with David Letterman, and NBC's TODAY show. Overall the campaign has generated more than 900 million impressions in national and key regional markets.

BRANDING A NEW HEALTHCARE SYSTEM

Hospital Corporation of America (HCA) came to Peter Mayer with a challenge: combine HCA's various Lafayette-area healthcare facilities into one regional health system, with a singular brand. HCA wanted patients to be aware of the new system and confident that the new system would meet all their healthcare needs. Peter Mayer developed a name and identity for the new system − The Regional Health System of Acadiana − including new logos and comprehensive graphic standards.

GROWING TO MEET CLIENT EXPECTATIONS

Driven by new clients as well as expansion from existing ones, Peter Mayer's staff has continued to grow with a recent flurry of new hires, along with two key promotions.

PETER MAYER HONORED FOR PUBLIC RELATIONS EXCELLENCE

Peter Mayer's Public Relations work for The National World War II Museum, the Fore!Kids Foundation and W Hotels of New Orleans merited awards at the Public Relations Society of America (PRSA) New Orleans Chapter's recent annual awards ceremony. The W Hotel's Dirty Linen Night event conceived and produced by Peter Mayer PR, earned the coveted "Anvil" trophy − PRSA's highest honor.


	A DIFFERENT KIND OF TENSION

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About Peter Mayer Advertising

Peter Mayer Advertising Inc. was founded in 1967 with three employees and $200,000 in annual billings. Today, it is one of the largest full-service advertising, public relations and marketing agencies in the Gulf South, with a staff of more than 140 professionals and annual billings of more than $100 million. Peter Mayer Advertising specializes in all areas of advertising, marketing, direct response, interactive, public relations and promotions. Our client list includes local, regional and national accounts.

Find out what Peter Mayer can do for you. Contact Butler Burdine, Director of Business Development, at burdineb@peteramayer.com or 504.210.1270.

Peter A. Mayer Advertising
324 Camp St.
New Orleans, LA 70130

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