When most agencies say they’re hungry, they mean it in a figurative sense. But we mean it literally. Here, if we’re not cooking, we’re eating. And if we’re not eating, we’re talking about eating. How can you help it when you live in the city Food & Wine named one of the best in the world for food – one of only three U.S. cities to nab the distinction.
That might be why food & beverage clients are some of our favorites. We even love the hard stuff – brands in slow-moving categories, small brands trying to make it big, regional brands trying to make it bigger. The bigger the challenge, the bigger our appetite.
Unless your brand is a household name, gaining and maintaining market share are likely to be challenges. But by finding the best user, uncovering cultural insights and applying media creatively, we’ve managed to achieve impressive results for brands – even ones in the most difficult categories – time and time again.
Results we’re proud of:
- We increased regional sales of Luzianne Dark Roast Coffee by 47%.
- With our help, Zatarain’s saw a 22.8% increase in rice mix sales.
- We increased Sanderson Farms’ year-over-year sales by 20%.
- By implementing OOH, digital and social solutions for Sunbelt Bakery, we lifted consumer’s purchase intent 6.1 times.
How do we do it?
- The answer is in our process, which lowers the barriers that prevent food & beverage brands from succeeding.
- We find the best user.
These are users who will buy significantly while also advocating for the brand. And often these “best users” aren’t who you might think they are. That means we create personas and use them to welcome new users to the brand, while still fostering increased loyalty among existing customers.
- We uncover cultural insights.
By identifying user trends, we uncover lifestyle wants and needs surrounding a brand. Trends that present conflict or create a new user behavior also create an opportunity for brands to act on.
- We apply media creatively.
We create a user journey in which we pinpoint the moments in which a brand’s users are most receptive to messaging, then develop media that speaks to consumers in those moments. This approach often helps smaller brands punch above their weight through an emphasis on digital and social content.
Taking Zatarain's Mainstream
It's a cultural institution in New Orleans, but elsewhere it was just another box on the shelf. With insights into the brand's unique culture, we helped moms across the country jazz up dinner no matter where they were.
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