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Fauxstalgia. Sounds like a band name, right? But it’s actually a real cultural phenomenon. In simple terms, it’s an expression of nostalgia for a time you never experienced. From throwback packaging to Throwback Thursday, the appeal of the past is stronger than ever. To put this trend into a context marketers can use, we created a mixtape of sorts to break it all down.
It’s a decades-old issue: America wastes food – 35 million tons a year, in fact. According to the EDA and USDA, we waste up to 40% of all food produced. Socially-conscious consumers are now seeking out brands and solutions to mitigate food waste. This new consumer motivation is sparking a previously untapped opportunity for the […]
Our travel & tourism clients all have unique and enticing facets to market. But what helps their content marketing really stand out and gain a competitive edge? Here are six of our best approaches. 1. Mine your competitors’ content and discover where your audiences engage. A great content marketing program applies competitive learning. Identify best practice […]
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Fun, charming and infinitely expressive – much to no one’s surprise, emojis appear to be here to stay. In fact, the Oxford Dictionary named an emoji 2015 word of the year. This emoji’s official name is Face with Tears of Joy, and it just so happens to be the most used emoji in the world. (Better luck next time!)
A little more than a week ago, heavy downpours inundated areas across Louisiana with floodwaters. More than 60,000 homes were damaged and 13 people were killed across five parishes. Learn how brands can lend a hand in times like these.
Consumers are rapidly changing their relationship with food, looking for more than just delicious and nutritious. Learn how brands can communicate that they are good for consumers through increased transparency.
It seems like everyone around the world for the past two years has been calling 2016 "the year of virtual reality." And while that might be true, the technologies helping to shoulder true virtual reality (VR) have applications far beyond what we imagined.
Our last post revealed five mom segments that are fruitful for your brand to consider when selecting the perfect mom audience. In this post, we’ll talk about marketing to moms in the most effective ways.
In our last blog post on passion point targeting we reported how users are adjusting their travel plans to focus on passion-based experiences, ones that appeal uniquely to them. In this post we’ll reveal ways brands can reach those users, mainly through content-based ad units. There are some great opportunities to connect passion segments to your destination, attraction or property.
Volumes have been written about the effects of technology on modern culture. Too much tech can lead to shortened attention spans, increased expectations and, ultimately, isolation. For many, travel is an opportunity to reverse the effects of tech overload.
Mom: one of the guiding forces in our lives. But also a guiding force in the economy: the 75 million U.S. moms influence or control 85% of household purchases. That’s about $2.4 trillion per year in spending, according to the Marketing to Moms Coalition.
Memorial Day ushers in the unofficial start of grilling season. But with 60 percent of Americans agreeing they grill food year-round (Hearth, Patio and Barbecue Association 2015), firing up the grill at home is already ubiquitous and increasing in popularity.
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