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Long gone are the days when only pizza and Chinese food were synonymous with delivery. A food delivery renaissance is underway, fueled by consumers’ desire for convenience, simplicity and innovation. With services ranging from DIY dinner kits to niche gourmet meals, startups and established food companies alike are racing to meet the on-demand needs of […]
If you’ve ever held up your phone and said, “Hey, Siri” or “OK, Google” you’ve used voice or conversational search. The advance of voice recognition and machine learning is transforming the way we find answers. So, how can your destination or business actually use this technology for marketing?
If you poll a group of seniors about destinations that are on their travel “bucket list,” they’ll likely list dream vacations that they have longed to complete for decades. Whether it’s the Seven Wonders of the World or a high-end Nile cruise, these fantasies have been built over a long period of time and will take a lifetime to complete – if ever.
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Along with cooler temperatures, fall’s the prime time of year that entertainment aficionados and media professionals eagerly await. Rates are set, viewing patterns are established, hits and misses emerge, and new stars are born, setting the tone for the rest of the television season.
We use cultural insights to unlock the value of brands for customers. As we’ve studied culture and consumers this year, it’s been hard to ignore the effect of the national election on both. Never before have social media and the speed of information (and misinformation) played such a role in swaying the electorate. For all its benefits to our lives, social media has become a vehicle for political tensions – and that’s breaking up our relationships.
Fauxstalgia. Sounds like a band name, right? But it’s actually a real cultural phenomenon. In simple terms, it’s an expression of nostalgia for a time you never experienced. From throwback packaging to Throwback Thursday, the appeal of the past is stronger than ever. To put this trend into a context marketers can use, we created a mixtape of sorts to break it all down.
It’s a decades-old issue: America wastes food – 35 million tons a year, in fact. According to the EDA and USDA, we waste up to 40% of all food produced. Socially-conscious consumers are now seeking out brands and solutions to mitigate food waste. This new consumer motivation is sparking a previously untapped opportunity for the […]
Our travel & tourism clients all have unique and enticing facets to market. But what helps their content marketing really stand out and gain a competitive edge? Here are six of our best approaches. 1. Mine your competitors’ content and discover where your audiences engage. A great content marketing program applies competitive learning. Identify best practice […]
Fun, charming and infinitely expressive – much to no one’s surprise, emojis appear to be here to stay. In fact, the Oxford Dictionary named an emoji 2015 word of the year. This emoji’s official name is Face with Tears of Joy, and it just so happens to be the most used emoji in the world. (Better luck next time!)
A little more than a week ago, heavy downpours inundated areas across Louisiana with floodwaters. More than 60,000 homes were damaged and 13 people were killed across five parishes. Learn how brands can lend a hand in times like these.
Consumers are rapidly changing their relationship with food, looking for more than just delicious and nutritious. Learn how brands can communicate that they are good for consumers through increased transparency.
It seems like everyone around the world for the past two years has been calling 2016 "the year of virtual reality." And while that might be true, the technologies helping to shoulder true virtual reality (VR) have applications far beyond what we imagined.
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