We view news and insights through a cultural lens.

Socializing Food: Feeding Our Bodies By Way Of Our Screens

By Peter Mayer Agency

Food-related content is among the most popular category shared on social platforms, and consumers are increasingly eating with their eyes. If you’re a food brand, you want to be offering up the next recipe in someone’s weekly meal line-up or be their next favorite ingredient. See how your brand can tap into visual opportunities in the cooking journey.

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Weathering the Storm: Destinations Combatting Natural Disasters

By Rebecca Ames

The 2017 Atlantic hurricane season was among the top five most active in recorded history, and the extreme weather impacted the entire travel industry. While flight cancellations and physical damage that follow natural disasters can’t be helped - the perceptual damage of weather disasters can often be mitigated with smart marketing.

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Amazon & Whole Foods: Six Months In

By Peter Mayer Agency

It seemed an awkward marriage, Amazon and Whole Foods, when it was first announced. One entity, slick and smooth — the largest internet-based retailer in the world known for its deals and fast deliveries. The other, elegant and ethical — a brick and mortar known as “America’s healthiest grocery store." Six months in, if you’re a consumer packaged goods brand watching this emerging relationship, how should you think about the future?

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Expectations Rise for Vacations in 2018

By Rebecca Ames

As we move into the new year, we’re noticing that consumer confidence is down across the board. The shifting landscape is forcing consumers to watch their spending behaviors more closely and re-evaluate necessities. While domestic travel isn’t slowing down, travelers are becoming more particular and critical of their needs. To stay relevant, travel brands will need to say goodbye to the days of blackout schedules and confusing customer experiences.

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2017 Fall TV Intelligence and Cultural Relevance

By Sara Chambers Johnson

With the Fall 2017 television season well underway, this year is proving to be a fascinating reflection of American culture and is a far cry from what we’ve seen over the past few years.

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Taste Bud Travel

By Michelle Edelman

If you’re not going on an exotic vacation this summer, chances are, your mouth will anyway - particularly if you’re a Millennial. Consumers are branching out in their curiosity when it comes to exotic foods - open to trying new, bold flavors - see what's fueling this growth.

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