We view news and insights through a cultural lens.

Taste Bud Travel

By Michelle Edelman

If you’re not going on an exotic vacation this summer, chances are, your mouth will anyway - particularly if you’re a Millennial. Consumers are branching out in their curiosity when it comes to exotic foods - open to trying new, bold flavors - see what's fueling this growth.

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Ready, Set, Not Yet: Travel Tourism, Post-Travel Ban

By D'Elia Majoria

Following the issuance of the Executive Order Protecting the Nation from Foreign Terrorist Entry into the United States, interest and conversation surrounding this policy has truly come to a head. This "Travel Ban" has communicated to all international residents that maybe their trip to the States should be put on hold. What does this mean for your brand?

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Party Hard or Party Hardly

By Eric Camardelle

The party’s over and the lights are coming on. More than past generations, today’s 20-somethings are foregoing lifestyles conducive to heavy drinking. The motivation behind the Millennial moderation movement goes beyond career aspirations, as Millennials are increasingly embracing a transition into adulthood characterized by self-improvement and enrichment – in doing so, reengineering the image of young adults in pop culture.

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How Brands Can Turbocharge Their Marketing Efforts Through Momsourcing

By Craig Moyer

Mommy blogs occupy an important place in the current marketing landscape, and for good reason. There are over 4 million mothers who blog, and they mention brands an average of 73 times per week. Better yet, 81% of Americans trust information from blogs. Mommy blogs have become such an important source of advice and ideas for busy moms, there’s even a term for the trend: momsourcing.

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Super Bowl Ads: Should You, Or Shouldn’t You?

By Michelle Edelman

If you work at an ad agency, no doubt your clients were recently asking whether or not next year’s Super Bowl might be a good investment for them - having looked at all the fun and buzz garnered from the Big Game. For food and beverage brands in particular, It may look like a great way to boost visibility and get on consumer shopping lists. But like any $5-million marketing investment, the answer is “it depends.”

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The Big Gamble: Brands Take A Stand In The Super Bowl

By Jeremy Braud

This year, Super Bowl advertisers tackled culturally divisive issues like never before. Instead of relying on crowd-pleasing humor that typically fuels Super Bowl spots, some brands took big risks by tackling a range of politically charged issues like immigration, diversity and equality. Check out our rundown of four of the most talked-about ads and their underlying strategies.

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