100 Days of #EmeraldCoasting: Making a Travel & Tourism Campaign Trend on Instagram

Tyler Tangalin

Tyler Tangalin

Social Media Manager

100 Days of Emerald Coasting

The Success

Giving a Voice to Florida’s Emerald Coast

The Emerald Coast held a campaign across its primary social channels – Facebook, Twitter and Instagram – to extend the county’s 100th anniversary from a single day to three months of digital and in-market celebrations. Over the 100 peak days, the Emerald Coast generated robust visitor interest rankings, boosted hashtag activity and increased local partner and influencer participation.

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