After extensive renovations, Dome is rededicated

Peter Mayer Agency

Peter Mayer’s public relations team helped rededicate the Louisiana Superdome with an August 10 ceremony that marked the completion of a six-year, $336 million renovation and upgrade project following Hurricane Katrina.

The project’s final phase included $85 million in improvements made during 2010 and 2011 that were a key part of the renegotiated long-term lease agreement between the Saints and the State of Louisiana. Governor Bobby Jindal, Saints Owner Tom Benson, New Orleans Mayor Mitch Landrieu, LSED Chairman Ron Forman, and SMG Senior VP Doug Thornton spoke during the historic occasion.

Governor Jindal remarked, “The stadium looks absolutely gorgeous. I promise you, our fans now have one of the best facilities in the entire world.” Thornton later added, “What visitors will see in the Superdome is a major, transformational change.” After the ceremony, the Peter Mayer team and Thornton led the media on a tour of the updated facility, showcasing the expanded lower bowl, the wider concourses and the brand-new bunker lounges.

All four local TV affiliates, the market’s top two news radio stations, the Times-Picayune and the Associated Press attended the ceremony. As a result of the media outreach efforts, the Superdome rededication became a big story, with all four local TV stations running stories at the top of their evening broadcasts and both WWL Radio and WRNO-FM broadcasting the press conference live. The Times-Picayune ran a front page story the following day under the headline, “Dome Aglow. Ready to Go.” The Associated Press also published a piece that subsequently ran in more than 100 outlets around the country.

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