We view news and insights through a cultural lens.
Mommy blogs occupy an important place in the current marketing landscape, and for good reason. There are over 4 million mothers who blog, and they mention brands an average of 73 times per week. Better yet, 81% of Americans trust information from blogs. Mommy blogs have become such an important source of advice and ideas for busy moms, there’s even a term for the trend: momsourcing.
If you work at an ad agency, no doubt your clients were recently asking whether or not next year’s Super Bowl might be a good investment for them - having looked at all the fun and buzz garnered from the Big Game. For food and beverage brands in particular, It may look like a great way to boost visibility and get on consumer shopping lists. But like any $5-million marketing investment, the answer is “it depends.”
This year, Super Bowl advertisers tackled culturally divisive issues like never before. Instead of relying on crowd-pleasing humor that typically fuels Super Bowl spots, some brands took big risks by tackling a range of politically charged issues like immigration, diversity and equality. Check out our rundown of four of the most talked-about ads and their underlying strategies.
The modern cooking experience is no longer a solitary function between user and recipe. There has been a clear shift from cooking + creation to curation + innovation in the kitchen. The contrast between these two cooking experiences is obvious, but what does this mean for brands?
We set out to evaluate perception of those ads released in advance of the game – surveying agency staff members on metrics such as favorability and memorability, as well as likelihood to drive purchase and connect with audiences.
It used to be that on Super Bowl Sunday, we all gathered around our TVs to watch the big game and the even bigger commercials. And we all did it at the same time. It was appointment television for everyone, everywhere. There were no pre-released spots, no YouTube, no Top Ten best commercial list before […]