We view news and insights through a cultural lens.
As we move into the new year, we’re noticing that consumer confidence is down across the board. The shifting landscape is forcing consumers to watch their spending behaviors more closely and re-evaluate necessities. While domestic travel isn’t slowing down, travelers are becoming more particular and critical of their needs. To stay relevant, travel brands will need to say goodbye to the days of blackout schedules and confusing customer experiences.
With the Fall 2017 television season well underway, this year is proving to be a fascinating reflection of American culture and is a far cry from what we’ve seen over the past few years.
If you’re not going on an exotic vacation this summer, chances are, your mouth will anyway - particularly if you’re a Millennial. Consumers are branching out in their curiosity when it comes to exotic foods - open to trying new, bold flavors - see what's fueling this growth.
Following the issuance of the Executive Order Protecting the Nation from Foreign Terrorist Entry into the United States, interest and conversation surrounding this policy has truly come to a head. This "Travel Ban" has communicated to all international residents that maybe their trip to the States should be put on hold. What does this mean for your brand?
The party’s over and the lights are coming on. More than past generations, today’s 20-somethings are foregoing lifestyles conducive to heavy drinking. The motivation behind the Millennial moderation movement goes beyond career aspirations, as Millennials are increasingly embracing a transition into adulthood characterized by self-improvement and enrichment – in doing so, reengineering the image of young adults in pop culture.
Mommy blogs occupy an important place in the current marketing landscape, and for good reason. There are over 4 million mothers who blog, and they mention brands an average of 73 times per week. Better yet, 81% of Americans trust information from blogs. Mommy blogs have become such an important source of advice and ideas for busy moms, there’s even a term for the trend: momsourcing.