We view news and insights through a cultural lens.

Emoji Marketing: Six Tips for Making Emojis Part of Your Next Campaign

By Maureen Bongiovanni

Fun, charming and infinitely expressive – much to no one’s surprise, emojis appear to be here to stay. In fact, the Oxford Dictionary named an emoji 2015 word of the year. This emoji’s official name is Face with Tears of Joy, and it just so happens to be the most used emoji in the world. (Better luck next time!)

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How Brands Can Help in Times of Crisis

By Ryan Rogers

A little more than a week ago, heavy downpours inundated areas across Louisiana with floodwaters. More than 60,000 homes were damaged and 13 people were killed across five parishes. Learn how brands can lend a hand in times like these.

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Food & Beverage Trends: Transparency Is the New “Safe”

By Michelle Edelman

Consumers are rapidly changing their relationship with food, looking for more than just delicious and nutritious. Learn how brands can communicate that they are good for consumers through increased transparency.

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Seven Reasons Why Virtual Reality Marketing Will Revolutionize Travel & Tourism

By Ryan Rogers

It seems like everyone around the world for the past two years has been calling 2016 "the year of virtual reality." And while that might be true, the technologies helping to shoulder true virtual reality (VR) have applications far beyond what we imagined.

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Marketing to Moms? Five More Effective Tips

By Michelle Edelman

Our last post revealed five mom segments that are fruitful for your brand to consider when selecting the perfect mom audience. In this post, we’ll talk about marketing to moms in the most effective ways.

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Passion Point Targeting: How to Use Your Destination’s Assets to Attract New Visitors (Part 2)

By Jeremy Braud

In our last blog post on passion point targeting we reported how users are adjusting their travel plans to focus on passion-based experiences, ones that appeal uniquely to them. In this post we’ll reveal ways brands can reach those users, mainly through content-based ad units. There are some great opportunities to connect passion segments to your destination, attraction or property.

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