We view news and insights through a cultural lens.

Creating Cultural Brand Connections

By Peter Mayer Agency

Group Creative Director John Pucci discusses the principals and thought process behind the development of the Marucci Sports brand. "Yes, we looked at other bats but that wasn’t going to help us. We didn’t want to be like any other bat. We looked at high-end performance automobiles ... anything where technology and artistry and high performance kind of were married."

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Peter Mayer Advertising experts talk Super Bowl ads on WWL-TV

By Peter Mayer Agency

Advertising professionals from Peter Mayer appeared in-studio on WWL-TV to assess Super Bowl ads the morning after the big game on New Orleans’ CBS TV station. Peter Mayer’s Chief Creative Officer, Josh Mayer, and Interactive Media Director, Jeremy Braud, appeared with news anchor Eric Paulsen and discussed the Audi and Hyundai spots, among others. While also generating lots of online chatter on social media channels like Twitter, Mayer and Braud felt the GoDaddy.com spot was a great example of advertising that provided shock value and reaction but not necessarily reaction that effectively sells the brand. Folks on the WWL-TV set agreed that the commercial had a bit of a gross factor. Mayer and Braud also discussed what went

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Peter Mayer Selected As Okaloosa County Tourism Development Department’s Agency of Record

By Peter Mayer Agency

Okaloosa County Florida, through the Tourism Development Department (TDD), has selected Peter Mayer Advertising to promote Okaloosa County as a world-class travel destination. “We are excited to bring our destination marketing expertise to Okaloosa County,” said Mark Mayer, president of Peter Mayer. “Working with the TDD, we hope to showcase the exceptional cultural assets and attractions Okaloosa County has to offer every visitor.” “Over the past month, Peter Mayer has already proved to be a terrific partner for the TDD,” said Dan O’Byrne, director of

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Anatomy of a Crisis: What to expect from the unexpected

By Peter Mayer Agency

After the unexpected hits, when is it time to dust off those crisis communications guidelines and call it what it is: a crisis? While the manifestation of a crisis is different for every company—often dependent on trending topics, timing or even the leadership in your organization—the anatomy of a crisis is consistent.

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After extensive renovations, Dome is rededicated

By Peter Mayer Agency

Peter Mayer’s public relations team helped rededicate the Louisiana Superdome with an August 10 ceremony that marked the completion of a six-year, $336 million renovation and upgrade project following Hurricane Katrina. The project’s final phase included $85 million in improvements made during 2010 and 2011 that were a key part of the renegotiated long-term lease […]

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Peter Mayer helps launch Louisiana Sustainability Fund

By Peter Mayer Agency

Peter Mayer was retained by one of the country’s leading clean technology investment management firms to provide statewide public relations for the launch of the Louisiana Sustainability Fund. SAIL Capital Partners, headquartered in Irvine, Ca., tapped Peter Mayer to help manage the announcement’s press conference at The Ritz-Carlton New Orleans on April 7 with nationally […]

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