We view news and insights through a cultural lens.

Getting Intimate with the Destination: Three Blurred Lines in Travel

By Peter Mayer Agency

Just as Robin Thicke’s “Blurred Lines” was inescapable last summer, blurred lines in the travel industry is a theme that can’t be avoided. In this post, we look at three distinct (but blurry) areas that are redefining what it means to travel.

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Peter Mayer and Zatarain’s are the first to use iBeacon Technology

By Peter Mayer Agency

When Apple rolled out iBeacon, a product that, according to the tech leader, “enables an iOS device or other hardware to send push notifications to iOS devices in close proximity,” we immediately thought of possible application for our clients.

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Creating Cultural Brand Connections

By Peter Mayer Agency

Group Creative Director John Pucci discusses the principals and thought process behind the development of the Marucci Sports brand. "Yes, we looked at other bats but that wasn’t going to help us. We didn’t want to be like any other bat. We looked at high-end performance automobiles ... anything where technology and artistry and high performance kind of were married."

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Peter Mayer Advertising experts talk Super Bowl ads on WWL-TV

By Peter Mayer Agency

Advertising professionals from Peter Mayer appeared in-studio on WWL-TV to assess Super Bowl ads the morning after the big game on New Orleans’ CBS TV station. Peter Mayer’s Chief Creative Officer, Josh Mayer, and Interactive Media Director, Jeremy Braud, appeared with news anchor Eric Paulsen and discussed the Audi and Hyundai spots, among others. While also generating lots of online chatter on social media channels like Twitter, Mayer and Braud felt the GoDaddy.com spot was a great example of advertising that provided shock value and reaction but not necessarily reaction that effectively sells the brand. Folks on the WWL-TV set agreed that the commercial had a bit of a gross factor. Mayer and Braud also discussed what went

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Peter Mayer Selected As Okaloosa County Tourism Development Department’s Agency of Record

By Peter Mayer Agency

Okaloosa County Florida, through the Tourism Development Department (TDD), has selected Peter Mayer Advertising to promote Okaloosa County as a world-class travel destination. “We are excited to bring our destination marketing expertise to Okaloosa County,” said Mark Mayer, president of Peter Mayer. “Working with the TDD, we hope to showcase the exceptional cultural assets and attractions Okaloosa County has to offer every visitor.” “Over the past month, Peter Mayer has already proved to be a terrific partner for the TDD,” said Dan O’Byrne, director of

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Anatomy of a Crisis: What to expect from the unexpected

By Peter Mayer Agency

After the unexpected hits, when is it time to dust off those crisis communications guidelines and call it what it is: a crisis? While the manifestation of a crisis is different for every company—often dependent on trending topics, timing or even the leadership in your organization—the anatomy of a crisis is consistent.

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