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We view news and insights through a cultural lens.

Agency Takes Tourism Expertise to New Heights

By Peter Mayer Agency

Peter Mayer is proud to announce that we have been named agency of record for the Asheville Convention and Visitors Bureau in North Carolina. Asheville, the jewel of the Blue Ridge Mountains, recently garnered a spot on Good Morning America’s list of the “Ten Most Beautiful Places in America.”

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Getting Intimate with the Destination: Three Blurred Lines in Travel

By Peter Mayer Agency

Just as Robin Thicke’s “Blurred Lines” was inescapable last summer, blurred lines in the travel industry is a theme that can’t be avoided. In this post, we look at three distinct (but blurry) areas that are redefining what it means to travel.

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Peter Mayer and Zatarain’s are the first to use iBeacon Technology

By Peter Mayer Agency

When Apple rolled out iBeacon, a product that, according to the tech leader, “enables an iOS device or other hardware to send push notifications to iOS devices in close proximity,” we immediately thought of possible application for our clients.

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Creating Cultural Brand Connections

By Peter Mayer Agency

Group Creative Director John Pucci discusses the principals and thought process behind the development of the Marucci Sports brand. "Yes, we looked at other bats but that wasn’t going to help us. We didn’t want to be like any other bat. We looked at high-end performance automobiles ... anything where technology and artistry and high performance kind of were married."

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Peter Mayer Advertising experts talk Super Bowl ads on WWL-TV

By Peter Mayer Agency

Advertising professionals from Peter Mayer appeared in-studio on WWL-TV to assess Super Bowl ads the morning after the big game on New Orleans’ CBS TV station. Peter Mayer’s Chief Creative Officer, Josh Mayer, and Interactive Media Director, Jeremy Braud, appeared with news anchor Eric Paulsen and discussed the Audi and Hyundai spots, among others. While also generating lots of online chatter on social media channels like Twitter, Mayer and Braud felt the GoDaddy.com spot was a great example of advertising that provided shock value and reaction but not necessarily reaction that effectively sells the brand. Folks on the WWL-TV set agreed that the commercial had a bit of a gross factor. Mayer and Braud also discussed what went

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Peter Mayer Selected As Okaloosa County Tourism Development Department’s Agency of Record

By Peter Mayer Agency

Okaloosa County Florida, through the Tourism Development Department (TDD), has selected Peter Mayer Advertising to promote Okaloosa County as a world-class travel destination. “We are excited to bring our destination marketing expertise to Okaloosa County,” said Mark Mayer, president of Peter Mayer. “Working with the TDD, we hope to showcase the exceptional cultural assets and attractions Okaloosa County has to offer every visitor.” “Over the past month, Peter Mayer has already proved to be a terrific partner for the TDD,” said Dan O’Byrne, director of

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