Peter Mayer Advertising experts talk Super Bowl ads on WWL-TV

Peter Mayer Agency

Advertising professionals from Peter Mayer appeared in-studio on WWL-TV to assess Super Bowl ads the morning after the big game on New Orleans’ CBS TV station. Peter Mayer’s Chief Creative Officer, Josh Mayer, and Interactive Media Director, Jeremy Braud, appeared with news anchor Eric Paulsen and discussed the Audi and Hyundai spots, among others. While also generating lots of online chatter on social media channels like Twitter, Mayer and Braud felt the spot was a great example of advertising that provided shock value and reaction but not necessarily reaction that effectively sells the brand. Folks on the WWL-TV set agreed that the commercial had a bit of a gross factor. Mayer and Braud also discussed what went viral on social media.

The agency’s team prepared for weeks to secure this interview. Public Relations Senior Account Executive Laila Morcos worked with WWL’s producer to coordinate the interview.

The interview was about five minutes long, airing on New Orleans’ top-rated morning news program viewed by more than 64,000 people each morning at 8am.



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