Peter Mayer helps launch Louisiana Sustainability Fund

Peter Mayer Agency

Peter Mayer was retained by one of the country’s leading clean technology investment management firms to provide statewide public relations for the launch of the Louisiana Sustainability Fund.

SAIL Capital Partners, headquartered in Irvine, Ca., tapped Peter Mayer to help manage the announcement’s press conference at The Ritz-Carlton New Orleans on April 7 with nationally recognized sustainability leaders, clean technology industry executives, and Louisiana VIPs, including Wendell Pierce from HBO’s “Treme.”

Peter Mayer’s Public Relations department developed talking points for Fund spokespersons, designed press kits for media outlets, wrote and issued a press release and media advisory to a targeted list of journalists and managed the press conference – all in less than three weeks.

To date, the announcement has garnered hundreds of news stories in key media outlets, including The Associated Press, The Advocate, New Orleans CityBusiness, National Public Radio (NPR), WWL-TV and WGNO-TV.



Do you get our industry trends newsletter?

Join hundreds of marketing experts who want to stay in the know.