"It Has to Be Value-Centric": How a Regional Food Brand Leverages Organic Social Strategy to Boost Brand Awareness

min read
May 11, 2022

PETERMAYER client Zatarain’s is a believer in the power of organic engagement. While many brands lean heavily on paid social, we work together to find innovative ways to connect with our community through culture.

“Instead of spending big to acquire customers and boost brand awareness on social media channels, the Louisiana-based, McCormick-owned brand is relying on organic content by way of memes, user-generated content or tapping into cultural moments.”

Read the full story in Digiday