We view news and insights through a cultural lens.
Our EVP, Chief Strategy Officer, Michelle Edelman, provides her POV in eMarketer's Mobile Trends 2019, including audio advertising, mobile video, and artificial intelligence.
The burgeoning homebody economy – built around luxury self-care products, sleep enhancements, and courier apps – caters to the millions who prefer to be indulged from the comfort and privacy of their homes.
Millennials are growing well into their 20s and 30s. Marketers tend to perceive millennials as lazy and transient, so their more committed and stable behaviors may surprise you.
Consumers are becoming exceptionally mindful about how environments make them feel. We've provided some prime examples of modern spaces and offerings that purposefully engender a sense of sanctuary and calm.
Group Creative Director John Pucci discusses the principals and thought process behind the development of the Marucci Sports brand. "Yes, we looked at other bats but that wasn’t going to help us. We didn’t want to be like any other bat. We looked at high-end performance automobiles ... anything where technology and artistry and high performance kind of were married."