We view news and insights through a cultural lens.

Six Keys to Inspiring, Effective Destination Marketing Content

By Amy Hubbell

Our travel & tourism clients all have unique and enticing facets to market. But what helps their content marketing really stand out and gain a competitive edge? Here are six of our best approaches. 1. Mine your competitors’ content and discover where your audiences engage. A great content marketing program applies competitive learning. Identify best practice […]

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Passion Point Targeting: How to Use Your Destination’s Assets to Attract New Visitors (Part 2)

By Jeremy Braud

In our last blog post on passion point targeting we reported how users are adjusting their travel plans to focus on passion-based experiences, ones that appeal uniquely to them. In this post we’ll reveal ways brands can reach those users, mainly through content-based ad units. There are some great opportunities to connect passion segments to your destination, attraction or property.

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