Insights Cultural & Consumer Insights
We view news and insights through a cultural lens.
What makes a funny Super Bowl ad appealing – and to whom? Our VP Executive Creative Director, Desmond LaVelle, talked to Contagious to examine who’s laughing when it comes to Super Bowl ads: A not-so-funny thing happened in February of 2016. A fetus leapt out of a woman to chase a Dorito chip that was […]
A new frontier in the pursuit of happiness has arrived, with our values shifting towards mindfulness and well-being. Experiences and goods that lead to elevated physical and mental states are in high demand. From meditative exercise, to 420-friendly travel, the sky is the limit for the mind-body-spirit market. 1. One-Track Mind Blending meditation with physical […]
Today’s Top Influencers Are Doing It Differently
Consumers are increasingly attracted to authentic and original influencers who engage with their followers.
eMarketer’s Mobile Trends 2019 feature our EVP, Michelle Edelman
Our EVP, Chief Strategy Officer, Michelle Edelman, provides her POV in eMarketer's Mobile Trends 2019, including audio advertising, mobile video, and artificial intelligence.
Capitalize on the Homebody Economy
The burgeoning homebody economy – built around luxury self-care products, sleep enhancements, and courier apps – caters to the millions who prefer to be indulged from the comfort and privacy of their homes.
Millennials Are Disproving Their Stereotypes
Millennials are growing well into their 20s and 30s. Marketers tend to perceive millennials as lazy and transient, so their more committed and stable behaviors may surprise you.