Insights Cultural & Consumer Insights
We view news and insights through a cultural lens.
eMarketer’s Mobile Trends 2019 feature our EVP, Michelle Edelman
Our EVP, Chief Strategy Officer, Michelle Edelman, provides her POV in eMarketer's Mobile Trends 2019, including audio advertising, mobile video, and artificial intelligence.
Capitalize on the Homebody Economy
The burgeoning homebody economy – built around luxury self-care products, sleep enhancements, and courier apps – caters to the millions who prefer to be indulged from the comfort and privacy of their homes.
Millennials Are Disproving Their Stereotypes
Millennials are growing well into their 20s and 30s. Marketers tend to perceive millennials as lazy and transient, so their more committed and stable behaviors may surprise you.
Curating Safe Spaces for Consumers
Consumers are becoming exceptionally mindful about how environments make them feel. We've provided some prime examples of modern spaces and offerings that purposefully engender a sense of sanctuary and calm.
Introducing the New Orleans Snoball Finder App
We used our technical and marketing expertise to create an app that locates more than 50 local snoball stands and 250 snoball flavors in the Greater New Orleans region.
Poll: 2018 Super Bowl Ad Preview – Winners And Losers
As a collection of people obsessed with ads and branding, there was no chance we were waiting until the game to find out. So we threw a little Super Ad Bowl viewing party and did some research to see which of the 12 pre-released ads people thought were most likeable, memorable, likely to connect, and likely to inspire purchase.