We view news and insights through a cultural lens.
As a collection of people obsessed with ads and branding, there was no chance we were waiting until the game to find out. So we threw a little Super Ad Bowl viewing party and did some research to see which of the 12 pre-released ads people thought were most likeable, memorable, likely to connect, and likely to inspire purchase.
Facebook has announced a shift in the algorithm that controls the content shown in user’s news feeds. In an effort to facilitate more personal interactions between people, they are deprioritizing content posted by brands, publishers and news outlets and favoring content and updates posted by friends and individuals. Find out how these latest changes affect your brand and see what you can be doing to combat a drop in reach.
Food-related content is among the most popular category shared on social platforms, and consumers are increasingly eating with their eyes. If you’re a food brand, you want to be offering up the next recipe in someone’s weekly meal line-up or be their next favorite ingredient. See how your brand can tap into visual opportunities in the cooking journey.
The 2017 Atlantic hurricane season was among the top five most active in recorded history, and the extreme weather impacted the entire travel industry. While flight cancellations and physical damage that follow natural disasters can’t be helped - the perceptual damage of weather disasters can often be mitigated with smart marketing.
It seemed an awkward marriage, Amazon and Whole Foods, when it was first announced. One entity, slick and smooth — the largest internet-based retailer in the world known for its deals and fast deliveries. The other, elegant and ethical — a brick and mortar known as “America’s healthiest grocery store." Six months in, if you’re a consumer packaged goods brand watching this emerging relationship, how should you think about the future?
As we move into the new year, we’re noticing that consumer confidence is down across the board. The shifting landscape is forcing consumers to watch their spending behaviors more closely and re-evaluate necessities. While domestic travel isn’t slowing down, travelers are becoming more particular and critical of their needs. To stay relevant, travel brands will need to say goodbye to the days of blackout schedules and confusing customer experiences.