Insights Cultural & Consumer Insights
We view news and insights through a cultural lens.
Curating Safe Spaces for Consumers
Amid a storm of constant social, political, and economic stress, consumers are becoming exceptionally mindful about how environments make them feel. Here are some prime examples of modern spaces and offerings that purposefully engender a sense of sanctuary and calm. 1. Escape Cabins Getaway offers simple escapes to tiny cabins nestled in nature. Designed to […]
Introducing the New Orleans Snoball Finder App
We used our technical and marketing expertise to create an app that locates more than 50 local snoball stands and 250 snoball flavors in the Greater New Orleans region.
Poll: 2018 Super Bowl Ad Preview – Winners And Losers
As a collection of people obsessed with ads and branding, there was no chance we were waiting until the game to find out. So we threw a little Super Ad Bowl viewing party and did some research to see which of the 12 pre-released ads people thought were most likeable, memorable, likely to connect, and likely to inspire purchase.
Facebook News Feed Changes: Tips To Keep Your Brand On Top
Facebook has announced a shift in the algorithm that controls the content shown in user’s news feeds. In an effort to facilitate more personal interactions between people, they are deprioritizing content posted by brands, publishers and news outlets and favoring content and updates posted by friends and individuals. Find out how these latest changes affect your brand and see what you can be doing to combat a drop in reach.
Socializing Food: Feeding Our Bodies By Way Of Our Screens
Food-related content is among the most popular category shared on social platforms, and consumers are increasingly eating with their eyes. If you’re a food brand, you want to be offering up the next recipe in someone’s weekly meal line-up or be their next favorite ingredient. See how your brand can tap into visual opportunities in the cooking journey.
Weathering the Storm: Destinations Combatting Natural Disasters
The 2017 Atlantic hurricane season was among the top five most active in recorded history, and the extreme weather impacted the entire travel industry. While flight cancellations and physical damage that follow natural disasters can’t be helped - the perceptual damage of weather disasters can often be mitigated with smart marketing.