We view news and insights through a cultural lens.

Memory Marketing: How Barbecue Brings Together Nostalgia and Newness

By Michelle Edelman

Memorial Day ushers in the unofficial start of grilling season. But with 60 percent of Americans agreeing they grill food year-round (Hearth, Patio and Barbecue Association 2015), firing up the grill at home is already ubiquitous and increasing in popularity.

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“Togethering”: the Trend of Communal Travel

By Michelle Edelman

Summer ushers in family vacations. Even though single travel is on the rise, family trips are one of the fastest-growing segments of the tourism industry and, despite the fact that the average vacation in the United States costs $4,580 for a family of four, parents are willing to spend that money on something they feel is important to their family.

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Traveling Intimate: the Blurred Lines in Destination Marketing

By Michelle Edelman

Fueled by Millennials, the travel industry is cooking up all kinds of inventive ways to travel “like you live there.” What’s behind this trend?  The Quest for More Authentic Experiences Increasingly, travelers are wanting to immerse themselves in the true experience of their destination. They are eschewing the tried-and-true, cab-to-hotel, concierge-recommended, “must visit” restaurant trope. […]

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The Battle for the Box

By Michelle Edelman

With spring in the air, parents everywhere are looking at their summer calendars and trying to figure out what their little people are going to do with their time come June. But we know one thing for sure: Nobody will miss the daily school lunch ritual.

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5 Insights For Marketing to Small Business Owners

By Peter Mayer Agency

Last week, we talked about how small business is the new black. This week, we wanted to learn a little more about these new cool kids on the block -- who are small business owners and what do we need to know about them?

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Getting Intimate with the Destination: Three Blurred Lines in Travel

By Peter Mayer Agency

Just as Robin Thicke’s “Blurred Lines” was inescapable last summer, blurred lines in the travel industry is a theme that can’t be avoided. In this post, we look at three distinct (but blurry) areas that are redefining what it means to travel.

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