We view news and insights through a cultural lens.
It seemed an awkward marriage, Amazon and Whole Foods, when it was first announced. One entity, slick and smooth — the largest internet-based retailer in the world known for its deals and fast deliveries. The other, elegant and ethical — a brick and mortar known as “America’s healthiest grocery store." Six months in, if you’re a consumer packaged goods brand watching this emerging relationship, how should you think about the future?
If you’re not going on an exotic vacation this summer, chances are, your mouth will anyway - particularly if you’re a Millennial. Consumers are branching out in their curiosity when it comes to exotic foods - open to trying new, bold flavors - see what's fueling this growth.
The party’s over and the lights are coming on. More than past generations, today’s 20-somethings are foregoing lifestyles conducive to heavy drinking. The motivation behind the Millennial moderation movement goes beyond career aspirations, as Millennials are increasingly embracing a transition into adulthood characterized by self-improvement and enrichment – in doing so, reengineering the image of young adults in pop culture.
Mommy blogs occupy an important place in the current marketing landscape, and for good reason. There are over 4 million mothers who blog, and they mention brands an average of 73 times per week. Better yet, 81% of Americans trust information from blogs. Mommy blogs have become such an important source of advice and ideas for busy moms, there’s even a term for the trend: momsourcing.
If you work at an ad agency, no doubt your clients were recently asking whether or not next year’s Super Bowl might be a good investment for them - having looked at all the fun and buzz garnered from the Big Game. For food and beverage brands in particular, It may look like a great way to boost visibility and get on consumer shopping lists. But like any $5-million marketing investment, the answer is “it depends.”
The modern cooking experience is no longer a solitary function between user and recipe. There has been a clear shift from cooking + creation to curation + innovation in the kitchen. The contrast between these two cooking experiences is obvious, but what does this mean for brands?