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If you’re not going on an exotic vacation this summer, chances are, your mouth will anyway - particularly if you’re a Millennial. Consumers are branching out in their curiosity when it comes to exotic foods - open to trying new, bold flavors - see what's fueling this growth.
The party’s over and the lights are coming on. More than past generations, today’s 20-somethings are foregoing lifestyles conducive to heavy drinking. The motivation behind the Millennial moderation movement goes beyond career aspirations, as Millennials are increasingly embracing a transition into adulthood characterized by self-improvement and enrichment – in doing so, reengineering the image of young adults in pop culture.
Mommy blogs occupy an important place in the current marketing landscape, and for good reason. There are over 4 million mothers who blog, and they mention brands an average of 73 times per week. Better yet, 81% of Americans trust information from blogs. Mommy blogs have become such an important source of advice and ideas for busy moms, there’s even a term for the trend: momsourcing.
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If you work at an ad agency, no doubt your clients were recently asking whether or not next year’s Super Bowl might be a good investment for them - having looked at all the fun and buzz garnered from the Big Game. For food and beverage brands in particular, It may look like a great way to boost visibility and get on consumer shopping lists. But like any $5-million marketing investment, the answer is “it depends.”
The modern cooking experience is no longer a solitary function between user and recipe. There has been a clear shift from cooking + creation to curation + innovation in the kitchen. The contrast between these two cooking experiences is obvious, but what does this mean for brands?
Traditional food photography is part art, part science, part artifice. It’s often slow, expensive and complicated. But the rise of social media has changed the way consumers see food. In the age of Instagrammed meals, it’s helpful for brands to take a second look at the way they show food online. We put together a handy guide to make things a little easier.
A food delivery renaissance is underway, fueled by consumers’ desire for convenience, simplicity and innovation. With services ranging from DIY dinner kits to niche gourmet meals, startups and established food companies alike are racing to meet the on-demand needs of consumers.
It’s a decades-old issue: America wastes food – 35 million tons a year, in fact. According to the EDA and USDA, we waste up to 40% of all food produced. Socially-conscious consumers are now seeking out brands and solutions to mitigate food waste. This new consumer motivation is sparking a previously untapped opportunity for the […]
Consumers are rapidly changing their relationship with food, looking for more than just delicious and nutritious. Learn how brands can communicate that they are good for consumers through increased transparency.
Memorial Day ushers in the unofficial start of grilling season. But with 60 percent of Americans agreeing they grill food year-round (Hearth, Patio and Barbecue Association 2015), firing up the grill at home is already ubiquitous and increasing in popularity.
With spring in the air, parents everywhere are looking at their summer calendars and trying to figure out what their little people are going to do with their time come June. But we know one thing for sure: Nobody will miss the daily school lunch ritual.
When Apple rolled out iBeacon, a product that, according to the tech leader, “enables an iOS device or other hardware to send push notifications to iOS devices in close proximity,” we immediately thought of possible application for our clients.