We view news and insights through a cultural lens.
It’s not every day that our client, Stubb’s Legendary Bar-B-Q Sauce, turns 50. To celebrate this special anniversary, Peter Mayer’s PR team arranged for a “FOX & Friends” (Fox News) feature. Rocky Stubblefield — grandson of Stubb’s founder, C.B. Stubblefield — was invited onto the August 18th show for a BBQ Bash. Check out the […]
We used our technical and marketing expertise to create an app that locates more than 50 local snoball stands and 250 snoball flavors in the Greater New Orleans region.
Food-related content is among the most popular category shared on social platforms, and consumers are increasingly eating with their eyes. If you’re a food brand, you want to be offering up the next recipe in someone’s weekly meal line-up or be their next favorite ingredient. See how your brand can tap into visual opportunities in the cooking journey.
It seemed an awkward marriage, Amazon and Whole Foods, when it was first announced. One entity, slick and smooth — the largest internet-based retailer in the world known for its deals and fast deliveries. The other, elegant and ethical — a brick and mortar known as “America’s healthiest grocery store." Six months in, if you’re a consumer packaged goods brand watching this emerging relationship, how should you think about the future?
If you’re not going on an exotic vacation this summer, chances are, your mouth will anyway - particularly if you’re a Millennial. Consumers are branching out in their curiosity when it comes to exotic foods - open to trying new, bold flavors - see what's fueling this growth.
The party’s over and the lights are coming on. More than past generations, today’s 20-somethings are foregoing lifestyles conducive to heavy drinking. The motivation behind the Millennial moderation movement goes beyond career aspirations, as Millennials are increasingly embracing a transition into adulthood characterized by self-improvement and enrichment – in doing so, reengineering the image of young adults in pop culture.