We view news and insights through a cultural lens.

Food & Beverage Trends: Transparency Is the New “Safe”

By Michelle Edelman

Consumers are rapidly changing their relationship with food, looking for more than just delicious and nutritious. Learn how brands can communicate that they are good for consumers through increased transparency.

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Memory Marketing: How Barbecue Brings Together Nostalgia and Newness

By Michelle Edelman

Memorial Day ushers in the unofficial start of grilling season. But with 60 percent of Americans agreeing they grill food year-round (Hearth, Patio and Barbecue Association 2015), firing up the grill at home is already ubiquitous and increasing in popularity.

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The Battle for the Box

By Michelle Edelman

With spring in the air, parents everywhere are looking at their summer calendars and trying to figure out what their little people are going to do with their time come June. But we know one thing for sure: Nobody will miss the daily school lunch ritual.

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Peter Mayer and Zatarain’s are the first to use iBeacon Technology

By Peter Mayer Agency

When Apple rolled out iBeacon, a product that, according to the tech leader, “enables an iOS device or other hardware to send push notifications to iOS devices in close proximity,” we immediately thought of possible application for our clients.

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Zatarain’s rings bell to open New York Stock Exchange

By Peter Mayer Agency

On March 3, Peter Mayer worked with Zatarain’s, its parent McCormick and Company Inc., and New York Stock Exchange officials to ring the market’s opening bell live from the French Quarter to celebrate this year’s Carnival season. The bell ringing took place at Washington Artillery Park with iconic Jackson Square providing the backdrop. Executives from […]

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