We view news and insights through a cultural lens.

eMarketer’s Mobile Trends 2019 feature our EVP, Michelle Edelman

By Peter Mayer Agency

Our EVP, Chief Strategy Officer, Michelle Edelman, provides her POV in eMarketer's Mobile Trends 2019, including audio advertising, mobile video, and artificial intelligence.

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Introducing the New Orleans Snoball Finder App

By Peter Mayer Agency

We used our technical and marketing expertise to create an app that locates more than 50 local snoball stands and 250 snoball flavors in the Greater New Orleans region.

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5 Ways Your Travel & Tourism Brand Can Benefit From Voice Search

By Brian Reed

If you’ve ever held up your phone and said, “Hey, Siri” or “OK, Google” you’ve used voice or conversational search. The advance of voice recognition and machine learning is transforming the way we find answers. So, how can your destination or business actually use this technology for marketing?

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Emoji Marketing: Six Tips for Making Emojis Part of Your Next Campaign

By Maureen Bongiovanni

Fun, charming and infinitely expressive – much to no one’s surprise, emojis appear to be here to stay. In fact, the Oxford Dictionary named an emoji 2015 word of the year. This emoji’s official name is Face with Tears of Joy, and it just so happens to be the most used emoji in the world. (Better luck next time!)

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Seven Reasons Why Virtual Reality Marketing Will Revolutionize Travel & Tourism

By Ryan Rogers

It seems like everyone around the world for the past two years has been calling 2016 "the year of virtual reality." And while that might be true, the technologies helping to shoulder true virtual reality (VR) have applications far beyond what we imagined.

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