We view news and insights through a cultural lens.
The party’s over and the lights are coming on. More than past generations, today’s 20-somethings are foregoing lifestyles conducive to heavy drinking. The motivation behind the Millennial moderation movement goes beyond career aspirations, as Millennials are increasingly embracing a transition into adulthood characterized by self-improvement and enrichment – in doing so, reengineering the image of young adults in pop culture.
Mommy blogs occupy an important place in the current marketing landscape, and for good reason. There are over 4 million mothers who blog, and they mention brands an average of 73 times per week. Better yet, 81% of Americans trust information from blogs. Mommy blogs have become such an important source of advice and ideas for busy moms, there’s even a term for the trend: momsourcing.
If you work at an ad agency, no doubt your clients were recently asking whether or not next year’s Super Bowl might be a good investment for them - having looked at all the fun and buzz garnered from the Big Game. For food and beverage brands in particular, It may look like a great way to boost visibility and get on consumer shopping lists. But like any $5-million marketing investment, the answer is “it depends.”
This year, Super Bowl advertisers tackled culturally divisive issues like never before. Instead of relying on crowd-pleasing humor that typically fuels Super Bowl spots, some brands took big risks by tackling a range of politically charged issues like immigration, diversity and equality. Check out our rundown of four of the most talked-about ads and their underlying strategies.
The modern cooking experience is no longer a solitary function between user and recipe. There has been a clear shift from cooking + creation to curation + innovation in the kitchen. The contrast between these two cooking experiences is obvious, but what does this mean for brands?
We set out to evaluate perception of those ads released in advance of the game – surveying agency staff members on metrics such as favorability and memorability, as well as likelihood to drive purchase and connect with audiences.