We view news and insights through a cultural lens.

The Battle for the Box

By Michelle Edelman

With spring in the air, parents everywhere are looking at their summer calendars and trying to figure out what their little people are going to do with their time come June. But we know one thing for sure: Nobody will miss the daily school lunch ritual.

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100 Days of #EmeraldCoasting: Making a Travel & Tourism Campaign Trend on Instagram

By Tyler Tangalin

The Emerald Coast held a campaign across its primary social channels – Facebook, Twitter and Instagram – to extend the county’s 100th anniversary from a single day to three months of digital and in-market celebrations. Over the 100 peak days, the Emerald Coast generated robust visitor interest rankings, boosted hashtag activity and increased local partner and influencer participation.

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