We view news and insights through a cultural lens.

eMarketer’s Mobile Trends 2019 feature our EVP, Michelle Edelman

By Peter Mayer Agency

Our EVP, Chief Strategy Officer, Michelle Edelman, provides her POV in eMarketer's Mobile Trends 2019, including audio advertising, mobile video, and artificial intelligence.

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Millennials Are Disproving Their Stereotypes

By Peter Mayer Agency

Millennials are growing well into their 20s and 30s. Marketers tend to perceive millennials as lazy and transient, so their more committed and stable behaviors may surprise you.

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Curating Safe Spaces for Consumers

By Peter Mayer Agency

Consumers are becoming exceptionally mindful about how environments make them feel. We've provided some prime examples of modern spaces and offerings that purposefully engender a sense of sanctuary and calm.

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2017 Fall TV Intelligence and Cultural Relevance

By Sara Chambers Johnson

With the Fall 2017 television season well underway, this year is proving to be a fascinating reflection of American culture and is a far cry from what we’ve seen over the past few years.

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Party Hard or Party Hardly

By Eric Camardelle

The party’s over and the lights are coming on. More than past generations, today’s 20-somethings are foregoing lifestyles conducive to heavy drinking. The motivation behind the Millennial moderation movement goes beyond career aspirations, as Millennials are increasingly embracing a transition into adulthood characterized by self-improvement and enrichment – in doing so, reengineering the image of young adults in pop culture.

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Refocusing Your Approach To Food Photography In The Age Of Social Media

By Craig Moyer

Traditional food photography is part art, part science, part artifice. It’s often slow, expensive and complicated. But the rise of social media has changed the way consumers see food. In the age of Instagrammed meals, it’s helpful for brands to take a second look at the way they show food online. We put together a handy guide to make things a little easier.

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