We view news and insights through a cultural lens.
Consumers are increasingly attracted to authentic and original influencers who engage with their followers.
Our EVP, Chief Strategy Officer, Michelle Edelman, provides her POV in eMarketer's Mobile Trends 2019, including audio advertising, mobile video, and artificial intelligence.
Millennials are growing well into their 20s and 30s. Marketers tend to perceive millennials as lazy and transient, so their more committed and stable behaviors may surprise you.
Consumers are becoming exceptionally mindful about how environments make them feel. We've provided some prime examples of modern spaces and offerings that purposefully engender a sense of sanctuary and calm.
With the Fall 2017 television season well underway, this year is proving to be a fascinating reflection of American culture and is a far cry from what we’ve seen over the past few years.
The party’s over and the lights are coming on. More than past generations, today’s 20-somethings are foregoing lifestyles conducive to heavy drinking. The motivation behind the Millennial moderation movement goes beyond career aspirations, as Millennials are increasingly embracing a transition into adulthood characterized by self-improvement and enrichment – in doing so, reengineering the image of young adults in pop culture.