We view news and insights through a cultural lens.
Traditional food photography is part art, part science, part artifice. It’s often slow, expensive and complicated. But the rise of social media has changed the way consumers see food. In the age of Instagrammed meals, it’s helpful for brands to take a second look at the way they show food online. We put together a handy guide to make things a little easier.
What do travelers want? Where are they? How do we speak their language? Hear from Michelle Edelman and David Crane, Peter Mayer's in-house travel & tourism experts, as they cover the biggest trends you need to know and how you can capitalize on them.
Fauxstalgia. Sounds like a band name, right? But it’s actually a real cultural phenomenon. In simple terms, it’s an expression of nostalgia for a time you never experienced. From throwback packaging to Throwback Thursday, the appeal of the past is stronger than ever. To put this trend into a context marketers can use, we created a mixtape of sorts to break it all down.
Our travel & tourism clients all have unique and enticing facets to market. But what helps their content marketing really stand out and gain a competitive edge? Here are six of our best approaches. 1. Mine your competitors’ content and discover where your audiences engage. A great content marketing program applies competitive learning. Identify best practice […]
Fun, charming and infinitely expressive – much to no one’s surprise, emojis appear to be here to stay. In fact, the Oxford Dictionary named an emoji 2015 word of the year. This emoji’s official name is Face with Tears of Joy, and it just so happens to be the most used emoji in the world. (Better luck next time!)
A little more than a week ago, heavy downpours inundated areas across Louisiana with floodwaters. More than 60,000 homes were damaged and 13 people were killed across five parishes. Learn how brands can lend a hand in times like these.