We view news and insights through a cultural lens.

Food & Beverage Trends: Transparency Is the New “Safe”

By Michelle Edelman

Consumers are rapidly changing their relationship with food, looking for more than just delicious and nutritious. Learn how brands can communicate that they are good for consumers through increased transparency.

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Seven Reasons Why Virtual Reality Marketing Will Revolutionize Travel & Tourism

By Ryan Rogers

It seems like everyone around the world for the past two years has been calling 2016 "the year of virtual reality." And while that might be true, the technologies helping to shoulder true virtual reality (VR) have applications far beyond what we imagined.

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What’s the ROI of Social Media in Tourism?

By Tyler Tangalin

Until now, for the most part, there has been no internationally agreed upon formula for tracking social media ROI, so destination marketers have had to be satisfied with little more than “trust me.” For people like us who like proof with our postings, there is cause for celebration.

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New Features or Ways to Use Your Current Social Media Platforms

By Peter Mayer Agency

Currently, many Facebook users use the platform to regularly chat with friends and contacts during the day – and the number of active chatters continues to grow; the Facebook Messenger app was the fastest growing app of 2015, according to Nielsen. Soon, everyone on Facebook will also have the opportunity to message your business.

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Anatomy of a Crisis: What to expect from the unexpected

By Peter Mayer Agency

After the unexpected hits, when is it time to dust off those crisis communications guidelines and call it what it is: a crisis? While the manifestation of a crisis is different for every company—often dependent on trending topics, timing or even the leadership in your organization—the anatomy of a crisis is consistent.

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