We view news and insights through a cultural lens.
To celebrate Stubb’s Legendary Bar-B-Q Sauce turning 50, Peter Mayer's PR team arranged for a “FOX & Friends” (Fox News) feature.
With the Fall 2017 television season well underway, this year is proving to be a fascinating reflection of American culture and is a far cry from what we’ve seen over the past few years.
We set out to evaluate perception of those ads released in advance of the game – surveying agency staff members on metrics such as favorability and memorability, as well as likelihood to drive purchase and connect with audiences.
Along with cooler temperatures, fall’s the prime time of year that entertainment aficionados and media professionals eagerly await. Rates are set, viewing patterns are established, hits and misses emerge, and new stars are born, setting the tone for the rest of the television season.