We view news and insights through a cultural lens.

Stubb’s Bar-B-Q Sauce Turns 50 with FOX & Friends

By Peter Mayer Agency

To celebrate Stubb’s Legendary Bar-B-Q Sauce turning 50, Peter Mayer's PR team arranged for a “FOX & Friends” (Fox News) feature.

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2017 Fall TV Intelligence and Cultural Relevance

By Sara Chambers Johnson

With the Fall 2017 television season well underway, this year is proving to be a fascinating reflection of American culture and is a far cry from what we’ve seen over the past few years.

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Poll: 2017 Super Bowl Ad Preview – Winners And Losers

By Matthew Westfall

We set out to evaluate perception of those ads released in advance of the game – surveying agency staff members on metrics such as favorability and memorability, as well as likelihood to drive purchase and connect with audiences.

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2016 Fall TV Intelligence and Cultural Relevance

By Peter Mayer Agency

Along with cooler temperatures, fall’s the prime time of year that entertainment aficionados and media professionals eagerly await. Rates are set, viewing patterns are established, hits and misses emerge, and new stars are born, setting the tone for the rest of the television season.

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