We view news and insights through a cultural lens.

Capitalize on the Homebody Economy

By Peter Mayer Agency

The burgeoning homebody economy – built around luxury self-care products, sleep enhancements, and courier apps – caters to the millions who prefer to be indulged from the comfort and privacy of their homes.

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Introducing the New Orleans Snoball Finder App

By Peter Mayer Agency

We used our technical and marketing expertise to create an app that locates more than 50 local snoball stands and 250 snoball flavors in the Greater New Orleans region.

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Facebook News Feed Changes: Tips To Keep Your Brand On Top

By Arianne White

Facebook has announced a shift in the algorithm that controls the content shown in user’s news feeds. In an effort to facilitate more personal interactions between people, they are deprioritizing content posted by brands, publishers and news outlets and favoring content and updates posted by friends and individuals. Find out how these latest changes affect your brand and see what you can be doing to combat a drop in reach.

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Six Keys to Inspiring, Effective Destination Marketing Content

By Amy Hubbell

Our travel & tourism clients all have unique and enticing facets to market. But what helps their content marketing really stand out and gain a competitive edge? Here are six of our best approaches. 1. Mine your competitors’ content and discover where your audiences engage. A great content marketing program applies competitive learning. Identify best practice […]

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Emoji Marketing: Six Tips for Making Emojis Part of Your Next Campaign

By Maureen Bongiovanni

Fun, charming and infinitely expressive – much to no one’s surprise, emojis appear to be here to stay. In fact, the Oxford Dictionary named an emoji 2015 word of the year. This emoji’s official name is Face with Tears of Joy, and it just so happens to be the most used emoji in the world. (Better luck next time!)

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Passion Point Targeting: How to Use Your Destination’s Assets to Attract New Visitors (Part 2)

By Jeremy Braud

In our last blog post on passion point targeting we reported how users are adjusting their travel plans to focus on passion-based experiences, ones that appeal uniquely to them. In this post we’ll reveal ways brands can reach those users, mainly through content-based ad units. There are some great opportunities to connect passion segments to your destination, attraction or property.

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