We view news and insights through a cultural lens.
As a collection of people obsessed with ads and branding, there was no chance we were waiting until the game to find out. So we threw a little Super Ad Bowl viewing party and did some research to see which of the 12 pre-released ads people thought were most likeable, memorable, likely to connect, and likely to inspire purchase.
If you work at an ad agency, no doubt your clients were recently asking whether or not next year’s Super Bowl might be a good investment for them - having looked at all the fun and buzz garnered from the Big Game. For food and beverage brands in particular, It may look like a great way to boost visibility and get on consumer shopping lists. But like any $5-million marketing investment, the answer is “it depends.”
This year, Super Bowl advertisers tackled culturally divisive issues like never before. Instead of relying on crowd-pleasing humor that typically fuels Super Bowl spots, some brands took big risks by tackling a range of politically charged issues like immigration, diversity and equality. Check out our rundown of four of the most talked-about ads and their underlying strategies.
We set out to evaluate perception of those ads released in advance of the game – surveying agency staff members on metrics such as favorability and memorability, as well as likelihood to drive purchase and connect with audiences.
It used to be that on Super Bowl Sunday, we all gathered around our TVs to watch the big game and the even bigger commercials. And we all did it at the same time. It was appointment television for everyone, everywhere. There were no pre-released spots, no YouTube, no Top Ten best commercial list before […]
Advertising professionals from Peter Mayer appeared in-studio on WWL-TV to assess Super Bowl ads the morning after the big game on New Orleans’ CBS TV station. Peter Mayer’s Chief Creative Officer, Josh Mayer, and Interactive Media Director, Jeremy Braud, appeared with news anchor Eric Paulsen and discussed the Audi and Hyundai spots, among others. While also generating lots of online chatter on social media channels like Twitter, Mayer and Braud felt the GoDaddy.com spot was a great example of advertising that provided shock value and reaction but not necessarily reaction that effectively sells the brand. Folks on the WWL-TV set agreed that the commercial had a bit of a gross factor. Mayer and Braud also discussed what went