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The 2017 Atlantic hurricane season was among the top five most active in recorded history, and the extreme weather impacted the entire travel industry. While flight cancellations and physical damage that follow natural disasters can’t be helped - the perceptual damage of weather disasters can often be mitigated with smart marketing.
As we move into the new year, we’re noticing that consumer confidence is down across the board. The shifting landscape is forcing consumers to watch their spending behaviors more closely and re-evaluate necessities. While domestic travel isn’t slowing down, travelers are becoming more particular and critical of their needs. To stay relevant, travel brands will need to say goodbye to the days of blackout schedules and confusing customer experiences.
Following the issuance of the Executive Order Protecting the Nation from Foreign Terrorist Entry into the United States, interest and conversation surrounding this policy has truly come to a head. This "Travel Ban" has communicated to all international residents that maybe their trip to the States should be put on hold. What does this mean for your brand?
While a New Year brings excitement and a fresh start, for many travel and tourism marketers it also ushers in the long, slow season. With the winter months come greater challenges in filling beds and selling tickets, especially during the week. How can brands crack the midweek code? This year, Peter Mayer asked 578 U.S. residents […]
Getting your message in front of in-market tourists can be a challenge, but there’s a real strategy to positioning yourself as the thing that deserves their time. But it’s all about targeting tourists once they arrive, rather than trying to reach them before they arrive. Here are Four Tips For Reaching Spontaneous Bookers.
What do travelers want? Where are they? How do we speak their language? Hear from Michelle Edelman and David Crane, Peter Mayer's in-house travel & tourism experts, as they cover the biggest trends you need to know and how you can capitalize on them.