We view news and insights through a cultural lens.

Passion Point Targeting: Use Your Destination’s Assets to Attract New Visitors (Part 1)

By Jeremy Braud

Volumes have been written about the effects of technology on modern culture. Too much tech can lead to shortened attention spans, increased expectations and, ultimately, isolation. For many, travel is an opportunity to reverse the effects of tech overload.

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“Togethering”: the Trend of Communal Travel

By Michelle Edelman

Summer ushers in family vacations. Even though single travel is on the rise, family trips are one of the fastest-growing segments of the tourism industry and, despite the fact that the average vacation in the United States costs $4,580 for a family of four, parents are willing to spend that money on something they feel is important to their family.

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Traveling Intimate: the Blurred Lines in Destination Marketing

By Michelle Edelman

Fueled by Millennials, the travel industry is cooking up all kinds of inventive ways to travel “like you live there.” What’s behind this trend?  The Quest for More Authentic Experiences Increasingly, travelers are wanting to immerse themselves in the true experience of their destination. They are eschewing the tried-and-true, cab-to-hotel, concierge-recommended, “must visit” restaurant trope. […]

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What’s the ROI of Social Media in Tourism?

By Tyler Tangalin

Until now, for the most part, there has been no internationally agreed upon formula for tracking social media ROI, so destination marketers have had to be satisfied with little more than “trust me.” For people like us who like proof with our postings, there is cause for celebration.

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100 Days of #EmeraldCoasting: Making a Travel & Tourism Campaign Trend on Instagram

By Tyler Tangalin

The Emerald Coast held a campaign across its primary social channels – Facebook, Twitter and Instagram – to extend the county’s 100th anniversary from a single day to three months of digital and in-market celebrations. Over the 100 peak days, the Emerald Coast generated robust visitor interest rankings, boosted hashtag activity and increased local partner and influencer participation.

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Kennedy Space Center Takes Over Twitter for The Martian

By Peter Mayer Agency

The Kennedy Space Center Visitor Complex is a real working NASA facility actively preparing future missions to Mars. So with the release of the highly anticipated film, “The Martian,” we thought it was only natural for the brand to take to Twitter – in its debut advertising on this platform – and engage in the conversation and buzz.

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