We view news and insights through a cultural lens.

Culturally Relevant Work Drives Results For Peter Mayer Clients

By Michelle Edelman

Domestic travel & tourism spending growth was forecast to rise from 3.1% in 2014 to 3.7% in 2015*. So why are Florida’s Emerald Coast and Asheville, North Carolina both growing at double-digit rates?

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Agency Takes Tourism Expertise to New Heights

By Peter Mayer Agency

Peter Mayer is proud to announce that we have been named agency of record for the Asheville Convention and Visitors Bureau in North Carolina. Asheville, the jewel of the Blue Ridge Mountains, recently garnered a spot on Good Morning America’s list of the “Ten Most Beautiful Places in America.”

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Getting Intimate with the Destination: Three Blurred Lines in Travel

By Peter Mayer Agency

Just as Robin Thicke’s “Blurred Lines” was inescapable last summer, blurred lines in the travel industry is a theme that can’t be avoided. In this post, we look at three distinct (but blurry) areas that are redefining what it means to travel.

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Peter Mayer Selected As Okaloosa County Tourism Development Department’s Agency of Record

By Peter Mayer Agency

Okaloosa County Florida, through the Tourism Development Department (TDD), has selected Peter Mayer Advertising to promote Okaloosa County as a world-class travel destination. “We are excited to bring our destination marketing expertise to Okaloosa County,” said Mark Mayer, president of Peter Mayer. “Working with the TDD, we hope to showcase the exceptional cultural assets and attractions Okaloosa County has to offer every visitor.” “Over the past month, Peter Mayer has already proved to be a terrific partner for the TDD,” said Dan O’Byrne, director of

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