We view news and insights through a cultural lens.
The Emerald Coast held a campaign across its primary social channels – Facebook, Twitter and Instagram – to extend the county’s 100th anniversary from a single day to three months of digital and in-market celebrations. Over the 100 peak days, the Emerald Coast generated robust visitor interest rankings, boosted hashtag activity and increased local partner and influencer participation.
The Kennedy Space Center Visitor Complex is a real working NASA facility actively preparing future missions to Mars. So with the release of the highly anticipated film, “The Martian,” we thought it was only natural for the brand to take to Twitter – in its debut advertising on this platform – and engage in the conversation and buzz.
Recently, the Public Relations team at Peter Mayer Advertising has been working with Antoine’s Restaurant for the celebration of its 175th anniversary. The holistic public relations program surrounding the milestone included a kickoff press conference, Manhattan national media tour, a formal James Beard House dinner, and strategic outreach to select publications and media outlets throughout the year.
Domestic travel & tourism spending growth was forecast to rise from 3.1% in 2014 to 3.7% in 2015*. So why are Florida’s Emerald Coast and Asheville, North Carolina both growing at double-digit rates?
Peter Mayer is proud to announce that we have been named agency of record for the Asheville Convention and Visitors Bureau in North Carolina. Asheville, the jewel of the Blue Ridge Mountains, recently garnered a spot on Good Morning America’s list of the “Ten Most Beautiful Places in America.”
When Apple rolled out iBeacon, a product that, according to the tech leader, “enables an iOS device or other hardware to send push notifications to iOS devices in close proximity,” we immediately thought of possible application for our clients.