At one time, NOLA Brewing Company was the only craft brewery making beer in the city of New Orleans. But as more breweries continued to open in the city and around the region, NOLA needed to remind people that it was the truly local beer. To establish NOLA as THE beer for true New Orleanians and visitors who want to feel like insiders, we created the tagline “Beer from here.” In addition, we gave their website a facelift and created a series of irreverent, insider posters and sales kits.

By channeling the welcoming spirit of New Orleans across the brand’s major touch points we were able to communicate the distinctiveness of NOLA Beer and the depth of its relationship with the city.


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