Enterprise-level decision makers considered CenturyLink a trusted partner for basic technology needs, but they weren’t widely viewed as a primary solutions provider. Although their service and product offerings had expanded through acquisition, the company lacked the necessary perception to be in the consideration set for C-level executives. We needed to reshape perceptions, educate the market about CenturyLink’s enterprise suite and elevate the brand as a technology solutions provider dedicated to business success.
To do this, we developed two national brand campaigns aimed at positioning CenturyLink as a trusted technology partner with fully integrated, scalable solutions that free executives to focus on what’s next for their company.
Double digit gains
in awareness of enterprise solutions
in consideration for data and voice services