Overview

Enterprise-level decision makers considered CenturyLink a trusted partner for basic technology needs, but they weren’t widely viewed as a primary solutions provider. Although their service and product offerings had expanded through acquisition, the company lacked the necessary perception to be in the consideration set for C-level executives. We needed to reshape perceptions, educate the market about CenturyLink’s enterprise suite and elevate the brand as a technology solutions provider dedicated to business success.

To do this, we developed two national brand campaigns aimed at positioning CenturyLink as a trusted technology partner with fully integrated, scalable solutions that free executives to focus on what’s next for their company.

Double digit gains
in awareness of enterprise solutions

20% increase
in consideration for data and voice services