Overview

People need food, shelter and water to survive, but to thrive we need connections to the world. And for CenturyLink, a communications company, providing Internet to those who can’t afford it is something that’s core to the company’s roots and values.

Internet Basics was a content-driven idea that touched on the heart of the matter, giving qualifying families a chance to enrich their lives – access to critical, life-expanding connections – for less than $10 a month. The end result was a video that touched on the importance of connections both big and small, as well as the opportunities for a better tomorrow.

Imitation is the sincerest form of flattery. Once launched, this simple idea was quickly picked up and duplicated by competitors. All the better for the greater good.

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