Overview

Sugar-white sand. Emerald-green water. Great weather. At first glance, Destin, Ft. Walton Beach and Okaloosa Island have the same essential attributes as their neighboring beach towns on the Gulf of Mexico. Our goal was to set the Emerald Coast apart via a compelling point of differentiation and creating a distinct, ownable position that captured the fun, vibrant culture and beauty of the destination.

Our visitor acquisition campaign showed the breadth of options available to satisfy everyone’s to-do list –  pristine beaches, a wide array of nightlife and restaurants, and tons of entertainment options.  The campaign combined traditional and digital media, including website improvements and optimized search marketing.

13% increase
Year-over-year in bed tax collections

186% increase
In website visits

27 consecutive months
Of record highs in bed tax revenue