Overview

Florida’s Emerald Coast (Destin/Fort Walton/Okaloosa Island) has long been known for its magnificent beaches, but most visitors were unaware of the growing culinary scene and burgeoning Gulf to Table movement within the area. The Emerald Coast needed a way to promote awareness – and ultimately own the Gulf to Table movement.

We went to work by creating a distinct, ownable positioning platform that captured the assets that separated the Emerald Coast from its competition and developed a brand campaign that engaged visitors, fishing participants, foodies, and the local restaurant and seafood communities across a multitude of devices.

Over 9 million
total impressions

80%
engagement rate

40,000+
Gulf to Table website views